# Sign Regulations in Roseland Borough, New Jersey

Sign permit rules, size and height limits, setbacks, and ordinance citations for Roseland Borough, New Jersey, compiled by PermitPal from the jurisdiction's published municipal code.

- **Jurisdiction:** Roseland Borough, New Jersey (NJ)
- **Canonical page:** https://permitpal.io/sign-regulations/new-jersey/roseland-borough
- **Data last verified:** 2025-04-28
- **Source:** [ecode360 municipal code](https://ecode360.com/34521362#34521362)

## At a glance

Roseland Borough, New Jersey regulates 32 sign types across 11 zoning districts. Nameplate or Customary Sign (Single Family)s in the Residential Districts zoning district are capped at 2 sq ft, with a 10 ft from property line (except street ROW) setback (Sec. §30-403.17f1). Most commercial signs in Roseland Borough require a permit.

## Sign rules by zoning district (11 zones)

| Zoning District | Sign Types Regulated | Max Height | Max Area | Permit Required |
| --- | --- | --- | --- | --- |
| General Regulations For All Zones | 17 | — | 72 sq in | — |
| Residential Districts | 4 | 6 ft | 15 sq ft each | — |
| Non-residence zone districts | 1 | — | 32 sq ft per side | — |
| B-1 and B-2 Zone Districts | 1 | 48 in | — | — |
| B-1 Zone District | 3 | 10 ft | 25% of window face area | — |
| B-2 Zone District | 3 | 10 ft | 30 sq ft | — |
| OB-1, OB-2, OB-3 and RM | 3 | No more than 2/3 of allowed sign length, up to 8 ft | 10% of facade, max 90 sq ft | — |
| RM Zone | 1 | 48 in | — | — |
| B-1 | 1 | 48 in | — | — |
| B-2 | 1 | 48 in | — | — |
| RM | 1 | 48 in | — | — |

## Zone-by-zone sign requirements (sample of 3 of 11 zones)

### General Regulations For All Zones

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Temporary Construction Sign (Residential) | — | 6 sq ft | — | — | — | Accessory to new construction or alteration, on premises with construction permit | — | §30-403.17c7 |
| Temporary Construction Sign (Nonresidential) | — | 20 sq ft | — | — | — | Accessory to new construction or alteration, on premises with construction permit | — | §30-403.17c7 |
| Real Estate Sign (Residential) | — | 6 sq ft | — | — | — | On premises for sale, lease, or rent | — | §30-403.17c8 |
| Real Estate Sign (Nonresidential) | — | 20 sq ft | — | — | — | On premises for sale, lease, or rent | — | §30-403.17c8 |
| Church Sign | — | 8 sq ft | — | — | — | On church premises | — | §30-403.17c10 |
| Non-illuminated Directional Sign (Identification/Location) | — | 3 sq ft | — | — | — | Parking areas, loading zones, entrances, exits, etc. | — | §30-403.17k1 |
| Temporary Community Event Sign (On Site) | — | 32 sq ft | — | — | 1 | Site of the special community activity or event | — | §30-403.17l1 |
| Temporary Community Event Supplemental Sign (Borough Property) | — | 4 sq ft | — | — | 1 per lot | Borough-owned properties as approved | — | §30-403.17l2-l3 |

### Residential Districts

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Nameplate or Customary Sign (Single Family) | — | 2 sq ft | — | 10 ft from property line (except street ROW) | 1 per single family dwelling | Not closer than 10 ft from any property line (other than street right-of-way line) | — | §30-403.17f1 |
| Freestanding Sign (Main Entrance - Development) | 6 ft | 15 sq ft each | — | — | 2 | Main entrance of the development | — | §30-403.17f2(a) |
| Freestanding Sign (Secondary Entrance - Development) | 6 ft | 10 sq ft | — | — | 1 per secondary entrance | At each entrance other than the main entrance | — | §30-403.17f2(b) |
| Freestanding Sign (Rental or Sales Office - Development) | 5 ft | 15 sq ft | — | — | 1 | At the rental or sales office of the development | — | §30-403.17f2(c) |

### OB-1, OB-2, OB-3 and RM

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Facade Sign (OB/RM) | — | 10% of facade, max 90 sq ft | — | — | 1 per building | Attached and parallel to one building facade | — | §30-403.17h1 |
| Freestanding Sign (OB/RM - Parallel to Property Line) | No more than 2/3 of allowed sign length, up to 8 ft | — | — | No sign within 30 ft of ROW or other property line | 1 per street frontage | For each street frontage | — | §30-403.17h2(a)-(f) |
| Freestanding Sign (OB/RM - Not Parallel to Property Line) | No more than 2/3 of allowed sign length, up to 8 ft | — | — | No sign within 30 ft of ROW or other property line | 1 per street frontage | Each street frontage | — | §30-403.17h2(a)-(f) |

## Prohibited signs in Roseland Borough

- It shall be unlawful for any person to erect, paint, or relocate any signs within the Borough without first obtaining a sign erection permit from the Zoning Officer unless specifically exempted.
- Any signs not specifically permitted are hereby prohibited, except in accordance with applicable law.
- No sign shall be located in such a manner as to materially impede the view of any street or intersection.
- Except where otherwise provided, no sign or any part thereof shall be located closer than ten (10) feet to any lot line.
- Signs with more than two (2) display faces are prohibited.
- A sign with two (2) display areas having an included angle of over forty-five (45) degrees is prohibited.
- No sign shall be lighted by means of flashing, revolving, or intermittent illumination.
- All lights on signs shall be completely shielded from view of vehicular traffic using any public thoroughfare.
- Signs using red, yellow and green lights which might be confused with the operation of any traffic control signal are prohibited.
- Moving or revolving signs and signs using blinking, flashing, vibrating, flickering, tracer or sequential lighting are prohibited.
- Signs using neon lights or any material which sparkles or glitters, but nothing herein contained is intended to prohibit the use of reflective paint on signs directing traffic or identifying various locations within a lot or parcel.
- Any sign which unreasonably tends to distract drivers or otherwise constitutes a traffic hazard.
- Roof signs are prohibited.
- Signs or advertising matter of an indecent or obscene nature are prohibited.
- Signs using words such as 'stop', 'look', 'danger', etc. which are placed in a manner or position which constitute a traffic hazard or otherwise interfere with the free flow of traffic are prohibited.
- Signs which attempt to imitate or otherwise cause confusion with existing signs erected by any governmental board, body or agency are prohibited.
- Except where specifically permitted, signs advertising a product or service not sold on the premises, signs advertising or directing attention to another premises and any other signs unrelated to the premises on which the sign is erected are prohibited.
- Signs causing interference with radio or television reception are prohibited.
- Signs obstructing doors, fire escapes or stairways or keeping light or air from windows used for living quarters are prohibited.
- Flags, banners, strings of banners, pinwheels, A-type signs, sandwich-type signs, curb signs, and similar advertising devices are prohibited except as specifically permitted.
- Signs placed on awnings, trees, fences, utility poles, light poles; signs attached to other signs; and signs placed upon motor vehicles which are continuously or repeatedly parked in a conspicuous location to serve as a sign are prohibited.
- Any series of two (2) or more signs placed along a street or highway carrying an advertising message, part of which is contained on each sign, is prohibited.
- A sign on a motor vehicle, truck, trailer, whether or not operational and whether or not self-propelled which is used or parked or designated to be parked for advertising purposes is prohibited (with certain exceptions for commercial vehicles used in the course of business).

## Signs exempt from permit in Roseland Borough

- Real estate signs are permitted without a permit in all zones provided they are non-illuminated, pertain only to the lease, rent, future use or sale of the premises, do not exceed size limits (6 sq ft in residential, 20 sq ft in non-residential), and are removed after consummation of transaction.
- Signs deemed necessary to the public welfare by the Borough, including but not limited to customary 'No Trespassing' and traffic or circulation directing signs, are permitted without a permit in all zones, provided such signs do not pertain to any company, individual, or business establishment or organization.
- A sign not more than eight (8) square feet in area advertising the name of a church on the church premises, its pastor and its coming activities is permitted in all zones.
- Non-illuminated directional signs identifying parking areas, loading zones, entrances, exits, and similar locations (not to exceed three (3) square feet, no advertising message) are permitted without a permit.
- Temporary and permanent traffic signs and signals installed by the Borough, County or State for the purpose of directing and regulating the flow of traffic are permitted without a permit.
- Signs indicating public transportation stops when installed by the Borough or a public transportation utility are permitted without a permit.
- Historical tablets, cornerstones, memorial plaques and emblems which do not exceed six (6) square feet in area and which are installed by government agencies or civil or religious organizations are permitted without a permit.
- Warning and no-trespassing signs, not exceeding three (3) square feet in area, are permitted without a permit.
- Flags or emblems, of religious, educational, civic, or governmental organizations flown from supports on the buildings or grounds occupied by the organization and the American flag in accordance with federal laws, are permitted without a permit.
- Name and number plates identifying residents and affixed to a house, apartment or mailbox, not exceeding seventy-two (72) square inches in area, are permitted without a permit.
- Lawn signs identifying residents, not exceeding one and one-half (1 1/2) square feet in area for each side, containing no advertising message and being nonilluminated except by lamppost-integral lights, are permitted without a permit.
- Signs posted by governmental agencies or pursuant to governmental statute, order or regulation are permitted without a permit.

## Sign plan & submission notes

- It shall be unlawful for any person to erect, paint, or relocate any signs as defined by this chapter within the Borough without first obtaining a sign erection permit from the Zoning Officer, unless specifically permitted to be without a permit.
- The Zoning Officer issues sign permits only for signs specifically allowed for the particular premises and zone district.
- Temporary construction signs, temporary promotional/announcement signs, and sandwich board signs in certain zones require a zoning permit and approval by the Zoning Officer.
- Freestanding signs in OB-1, OB-2, OB-3 and RM Districts and gasoline service stations are subject to Board approval.
- No explicit mention of a master sign plan or variance hearing requirement found in the provided text.

## Full detail

This page publishes an overview of every zoning district plus a sample of 3 districts in full. Complete zone-by-zone requirements for all 11 zoning districts in Roseland Borough — every sign type, every field — are available with a free PermitPal account: https://app.permitpal.io/?address=Roseland+Borough+NJ&override=true&utm_source=landing&utm_medium=city-page&utm_campaign=city-roseland-borough

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