# Sign Regulations in Durand, Wisconsin

Sign permit rules, size and height limits, setbacks, and ordinance citations for Durand, Wisconsin, compiled by PermitPal from the jurisdiction's published municipal code.

- **Jurisdiction:** Durand, Wisconsin (WI)
- **Canonical page:** https://permitpal.io/sign-regulations/wisconsin/durand
- **Data last verified:** 2025-05-07
- **Source:** [municode municipal code](https://library.municode.com/WI/Durand/codes/Code_of_Ordinances?nodeId=PTIILADE_CH113ZO_ARTIVSUDIRE_DIV2SI)

## At a glance

Durand, Wisconsin regulates 8 sign types across 7 zoning districts. General Brand/Product/Business/Service Sign (Type 4)s in the Business, central (B-1), Business, general (B-2) zoning district are capped at 300 sq ft, with a 60 ft from highway right-of-way setback (Sec. Sec. 113-163(d), Table in Sec. 113-162). Most commercial signs in Durand require a permit.

## Sign rules by zoning district (7 zones)

| Zoning District | Sign Types Regulated | Max Height | Max Area | Permit Required |
| --- | --- | --- | --- | --- |
| Residential, one- and two-family (R-1), Residential, multiple-family (R-2), Residential, one- and two-family rural (R-3), Residential, condominiums (R-4) | 5 | — | 40 sq ft | — |
| Business, central (B-1), Business, general (B-2) | 7 | 15 ft high (max for front, side, and rear wall signs) | 300 sq ft | — |
| Industrial, enclosed storage (I-1), Industrial, open storage (I-2) | 7 | 15 ft high (max for front, side, and rear wall signs) | 300 sq ft | — |
| Agriculture (A), Conservancy (C) | 5 | — | 40 sq ft | — |
| General Regulations For All Zones | 1 | — | — | — |

_2 additional zoning districts are covered in PermitPal (free account)._

## Zone-by-zone sign requirements (sample of 3 of 7 zones)

### Residential, one- and two-family (R-1), Residential, multiple-family (R-2), Residential, one- and two-family rural (R-3), Residential, condominiums (R-4)

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Direction Sign (Type 1) | — | 40 sq ft | — | — | No more than 2 per use per direction | May be placed at the right-of-way line of the highway | — | Sec. 113-163(a), Sec. 113-167; Table in Sec. 113-162 |
| Home Occupation/Professional Office Sign (Type 2) | — | 1 sq ft, or 2 sq ft if attached to the home | — | — | 1 per home occupation | On the property | — | Sec. 113-163(b), Sec. 113-70(b), Table in Sec. 113-162 |
| Real Estate Sign (Type 3) | — | 8 sq ft | — | — | — | At the right-of-way line of the highway | — | Sec. 113-163(c), Table in Sec. 113-162 |
| Public/Semi-Public Sign (Type 6) | — | 40 sq ft | — | — | No more than one per highway frontage | At the right-of-way line of the highway | — | Sec. 113-163(f), Table in Sec. 113-162 |
| Recreational Directory Sign (Type 7) | — | 4 sq ft | — | — | — | At the right-of-way line of the highway | — | Sec. 113-163(g), Table in Sec. 113-162 |

### Business, central (B-1), Business, general (B-2)

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Direction Sign (Type 1) | — | 40 sq ft | — | — | 2 per use per direction | At right-of-way line of highway | — | Sec. 113-163(a), Sec. 113-167; Table in Sec. 113-162 |
| Home Occupation/Professional Office Sign (Type 2) | — | 1 sq ft, or 2 sq ft if attached to the home | — | — | 1 per home occupation | On building or property | — | Sec. 113-163(b), Table in Sec. 113-162 |
| Real Estate Sign (Type 3) | — | 8 sq ft | — | — | — | At right-of-way line of highway | — | Sec. 113-163(c), Table in Sec. 113-162 |
| General Brand/Product/Business/Service Sign (Type 4) | — | 300 sq ft | — | 60 ft from highway right-of-way | — | Outside a line parallel to and 60 ft from highway right-of-way | — | Sec. 113-163(d), Table in Sec. 113-162 |
| Sign Attached to Building (Type 5) | 15 ft high (max for front, side, and rear wall signs) | — | — | — | — | On front, side or rear walls of commercial or industrial buildings | — | Sec. 113-163(e), Table in Sec. 113-162 |
| Public/Semi-Public Sign (Type 6) | — | 40 sq ft | — | — | No more than one per highway | At right-of-way line of the highway | — | Sec. 113-163(f), Table in Sec. 113-162 |
| Recreational Directory Sign (Type 7) | — | 4 sq ft | — | — | — | At right-of-way line of the highway | — | Sec. 113-163(g), Table in Sec. 113-162 |

### Industrial, enclosed storage (I-1), Industrial, open storage (I-2)

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Direction Sign (Type 1) | — | 40 sq ft | — | — | 2 per use per direction | At right-of-way line of highway | — | Sec. 113-163(a), Sec. 113-167; Table in Sec. 113-162 |
| Home Occupation/Professional Office Sign (Type 2) | — | 1 sq ft, or 2 sq ft if attached to the home | — | — | 1 per home occupation | On building or property | — | Sec. 113-163(b), Table in Sec. 113-162 |
| Real Estate Sign (Type 3) | — | 8 sq ft | — | — | — | At right-of-way line of highway | — | Sec. 113-163(c), Table in Sec. 113-162 |
| General Brand/Product/Business/Service Sign (Type 4) | — | 300 sq ft | — | 60 ft from highway right-of-way | — | Outside a line parallel to and 60 ft from highway right-of-way | — | Sec. 113-163(d), Table in Sec. 113-162 |
| Sign Attached to Building (Type 5) | 15 ft high (max for front, side, and rear wall signs) | — | — | — | — | On front, side or rear walls of commercial or industrial buildings | — | Sec. 113-163(e), Table in Sec. 113-162 |
| Public/Semi-Public Sign (Type 6) | — | 40 sq ft | — | — | No more than one per highway | At right-of-way line of the highway | — | Sec. 113-163(f), Table in Sec. 113-162 |
| Recreational Directory Sign (Type 7) | — | 4 sq ft | — | — | — | At right-of-way line of the highway | — | Sec. 113-163(g), Table in Sec. 113-162 |

## Prohibited signs in Durand

- No sign shall be so placed as to interfere with the visibility or effectiveness of any official traffic sign or signal, or with driver vision at any access point or intersection.
- No sign shall contain, include or be illuminated by flashing light.
- No sign shall contain, include or be composed of any conspicuous animated part.
- No person shall erect any sign without first obtaining a permit therefor from the building inspector, except as otherwise herein provided.
- No sign, whether new or existing, shall hereafter be erected or altered, except in conformity with the provisions of the local law.
- Signs must be kept clean, neatly painted, and free from all hazards such as, but not limited to, faulty wiring and loose fastenings, and must be maintained at all times in such a safe condition so as not to be detrimental to the public health or safety.

## Signs exempt from permit in Durand

- Signs advertising a customary home occupation or professional office not exceeding one square foot, or two square feet if attached to a home, and illuminated only by indirect lighting, do not require a permit.
- Signs advertising the sale, rent or lease of the property on which the sign is placed, not exceeding eight square feet, do not require a permit.

## Sign plan & submission notes

- Permit applications for signs must include a sketch, drawing or blueprint showing a description of the construction details of the sign, position of lighting or other extraneous devices, and a location plan showing the position of the sign on any building or land and its relation to nearby buildings or structures and to any private or public street or highway.
- A permit is required for most types of signs; exceptions are only for certain small signs as specified (Type 2 and Type 3 signs).
- The ordinance does not specifically reference or require a master sign plan for sites with multiple signs, nor does it mention a sign plan or variance meeting as a requirement for multiple sign installations or coordinated signage.

## Full detail

This page publishes an overview of every zoning district plus a sample of 3 districts in full. Complete zone-by-zone requirements for all 7 zoning districts in Durand — every sign type, every field — are available with a free PermitPal account: https://app.permitpal.io/?address=Durand+WI&override=true&utm_source=landing&utm_medium=city-page&utm_campaign=city-durand

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