# Sign Regulations in East Troy, Wisconsin

Sign permit rules, size and height limits, setbacks, and ordinance citations for East Troy, Wisconsin, compiled by PermitPal from the jurisdiction's published municipal code.

- **Jurisdiction:** East Troy, Wisconsin (WI)
- **Canonical page:** https://permitpal.io/sign-regulations/wisconsin/east-troy
- **Data last verified:** 2025-04-28
- **Source:** [ecode360 municipal code](https://ecode360.com/27767650#27767650)

## At a glance

East Troy, Wisconsin regulates 10 sign types across 6 zoning districts. Monument Signs in the NB Neighborhood Business, CB Central Business, CBT Central Business Transition, HB Highway Business, LI Light Industrial, GI General Industrial zoning district are capped at 8 feet above street grade or surrounding grade tall and 60 square feet on one side or 120 square feet on all sides, with a Minimum setback of five feet from the public right-of-way in NB, HB, LI, and GI Zoning Districts setback (Sec. § 510-135A(2). Permitted nonresidential signs.). Most commercial signs in East Troy require a permit.

## Sign rules by zoning district (6 zones)

| Zoning District | Sign Types Regulated | Max Height | Max Area | Permit Required |
| --- | --- | --- | --- | --- |
| General Regulations For All Zones | 2 | — | — | — |
| Single-family | 1 | — | 14 square feet on a single-side sign or 28 feet on a double-sided sign | — |
| Commercial and industrial zoning districts | 1 | — | 30% of glass area located on the ground floor level per road frontage | — |
| NB Neighborhood Business, CB Central Business, CBT Central Business Transition, HB Highway Business, LI Light Industrial, GI General Industrial | 5 | 8 feet above street grade or surrounding grade | 60 square feet on one side or 120 square feet on all sides | — |
| Nonresidential zoning districts | 1 | — | Less than six square feet | — |
| Residential and planned development (residential) districts | 1 | — | 20 square feet if single-sided, or 20 square feet per side if double-sided | — |

## Zone-by-zone sign requirements (sample of 3 of 6 zones)

### Single-family

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| General Signage | — | 14 square feet on a single-side sign or 28 feet on a double-sided sign | — | — | No limitation except by total sign area. | Freestanding or affixed to the house, except no signage shall be placed above the roof eaves or on a gable end. | — | § 510-134A. Signs not requiring a permit. |

### Commercial and industrial zoning districts

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Window Sign | — | 30% of glass area located on the ground floor level per road frontage | — | — | No limitation. | Ground floor level per road frontage | — | § 510-134B. Signs not requiring a permit. |

### NB Neighborhood Business, CB Central Business, CBT Central Business Transition, HB Highway Business, LI Light Industrial, GI General Industrial

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Wall Sign | — | — | — | — | — | Only on walls that face a public street | — | § 510-135A(1). Permitted nonresidential signs. |
| Monument Sign | 8 feet above street grade or surrounding grade | 60 square feet on one side or 120 square feet on all sides | — | Minimum setback of five feet from the public right-of-way in NB, HB, LI, and GI Zoning Districts | — | Minimum setback of five feet from the public right-of-way in NB, HB, LI, and GI Zoning Districts | — | § 510-135A(2). Permitted nonresidential signs. |
| Projecting Sign | — | — | — | — | — | Above a walkway or driveway/alley with specific height requirements | — | § 510-135A(3). Permitted nonresidential signs. |
| Marquee and Canopy Sign | — | Not exceeding two square feet for name signs | — | — | — | Affixed flat to the surface of a marquee or canopy | — | § 510-135A(4). Permitted nonresidential signs. |
| Sandwich Board Sign | 4 feet | 8 square feet per side | 2 feet | — | Maximum of one per business establishment or one per ground-level customer entrance. | Within 10 feet from the building entrance or entrance to an outdoor customer area | — | § 510-135D. Permitted nonresidential signs. |

## Prohibited signs in East Troy

- Internal or external illumination shall not flash, oscillate, change intensity, change color, or move or give the appearance of movement, except for electronic message displays as may be allowed.
- Lighting shall not cause glare or otherwise impair drivers on a public roadway.
- No sign shall consist of bare reflecting-type bulbs, except those giving public service information or where allowed by conditional use permits.
- Search lights are prohibited.
- Inflatable signs are prohibited.
- Off-premises signs are prohibited, except official and Village-approved standardized institutional signs.
- Vehicles containing signs for advertising purposes shall not be parked on a public right-of-way or on private property so as to be seen from a public right-of-way, except when used in daily business operations.
- Roof signs are prohibited.
- Pole or pylon signs are prohibited, except for those signs allowed in specific sections.

## Signs exempt from permit in East Troy

- Signage for a property zoned for single-family is allowed without a permit under certain conditions.
- Window signs for a commercial business not located in a residential zoning district are allowed without a permit under certain conditions.

## Sign plan & submission notes

- Multi-tenant buildings or properties shall have an overall sign plan that establishes standards and guidelines for the design of all signs on the property. Plan Commission approval is required for overall sign plans prior to the issuance of any sign permits for such properties.
- Properties with more than one principal building and properties with multiple street frontages may be allowed an additional monument sign, subject to site plan approval by the Plan Commission.

## Full detail

This page publishes an overview of every zoning district plus a sample of 3 districts in full. Complete zone-by-zone requirements for all 6 zoning districts in East Troy — every sign type, every field — are available with a free PermitPal account: https://app.permitpal.io/?address=East+Troy+WI&override=true&utm_source=landing&utm_medium=city-page&utm_campaign=city-east-troy

---

PermitPal — AI sign code research. Full HTML page: https://permitpal.io/sign-regulations/wisconsin/east-troy