# Sign Regulations in Horicon, Wisconsin

Sign permit rules, size and height limits, setbacks, and ordinance citations for Horicon, Wisconsin, compiled by PermitPal from the jurisdiction's published municipal code.

- **Jurisdiction:** Horicon, Wisconsin (WI)
- **Canonical page:** https://permitpal.io/sign-regulations/wisconsin/horicon
- **Data last verified:** 2025-04-01
- **Source:** [ecode360 municipal code](https://ecode360.com/27092684#27092684)

## At a glance

Horicon, Wisconsin regulates 14 sign types across 6 zoning districts. Off-premises Ground Signs in the Commercial District zoning district are capped at 10 feet tall and 100 square feet on any one side; 200 square feet on all sides, with a Not within 50 feet of the right-of-way setback (Sec. § 600-75D). Most commercial signs in Horicon require a permit.

## Sign rules by zoning district (6 zones)

| Zoning District | Sign Types Regulated | Max Height | Max Area | Permit Required |
| --- | --- | --- | --- | --- |
| Commercial District | 6 | 20 feet | 100 square feet on any one side; 200 square feet on all sides | — |
| Industrial District | 6 | 20 feet | 100 square feet on any one side; 200 square feet on all sides | — |
| Residential District | 2 | — | 24 square feet | — |
| Planned Unit Development District | 1 | — | — | — |
| R-MH District | 3 | — | 20 square feet | — |
| General Regulations For All Zones | 3 | — | 25 square feet on each face, back to back | — |

## Zone-by-zone sign requirements (sample of 3 of 6 zones)

### Commercial District

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| On-premises Exterior Sign | 20 feet | 50 square feet per side | — | — | 2 | Must meet all yard requirements for the district | — | § 600-75A |
| Wall Sign | — | — | — | — | — | Against exterior walls of buildings | — | § 600-75B |
| Projecting Sign | — | — | — | Not less than 10 feet from all lot lines | — | Fastened to, suspended from or supported by structures | — | § 600-75C |
| Off-premises Ground Sign | 10 feet | 100 square feet on any one side; 200 square feet on all sides | — | Not within 50 feet of the right-of-way | — | Not within 50 feet of the right-of-way of any state or county trunk highway, or any town or City road | — | § 600-75D |
| Window Sign | — | — | — | — | — | Inside commercial buildings | — | § 600-75E |
| Roof Sign | 10 feet above the roof | 50 square feet on all sides for any one premises | — | — | — | On the roof | — | § 600-75F |

### Industrial District

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| On-premises Exterior Sign | 20 feet | 50 square feet per side | — | — | 2 | Must meet all yard requirements for the district | — | § 600-75A |
| Wall Sign | — | — | — | — | — | Against exterior walls of buildings | — | § 600-75B |
| Projecting Sign | — | — | — | Not less than 10 feet from all lot lines | — | Fastened to, suspended from or supported by structures | — | § 600-75C |
| Off-premises Ground Sign | 10 feet | 100 square feet on any one side; 200 square feet on all sides | — | Not within 50 feet of the right-of-way | — | Not within 50 feet of the right-of-way of any state or county trunk highway, or any town or City road | — | § 600-75D |
| Window Sign | — | — | — | — | — | Inside commercial buildings | — | § 600-75E |
| Roof Sign | 10 feet above the roof | 50 square feet on all sides for any one premises | — | — | — | On the roof | — | § 600-75F |

### R-MH District

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Identification Sign | — | 20 square feet | — | Not within 5 feet of any exterior property line | 1 | At each principal entrance | — | § 600-113A(1) |
| Real Estate Sign | — | 4 square feet | — | Not within 5 feet of any exterior property line | 1 | At each principal entrance | — | § 600-113A(2) |
| Temporary Sign | — | 20 square feet | — | Not within 5 feet of any exterior property line | 1 | At each principal entrance | — | § 600-113A(3) |

## Prohibited signs in Horicon

- No sign shall be permitted to face a residential district within 100 feet of such district boundary.
- Signs shall not resemble, imitate or approximate the shape, size, form or color of railroad or traffic signs or devices.
- Signs shall not obstruct or interfere with the effectiveness of railroad or traffic signs, signals or devices or the safe flow of traffic.
- No sign shall be erected, relocated or maintained so as to prevent free ingress to or egress from any door, window or fire escape.
- No sign shall be placed so as to obstruct or interfere with traffic visibility.
- No sign shall be erected which has any flashing, rotating or brilliant intermittent parts or lights or bare reflecting-type bulbs, except those giving public service information such as time, date, temperature, weather or similar information or where allowed by conditional use permit.
- Blanketing of signs shall not be allowed.
- Signs shall not be permitted on public rights-of-way except for traffic control, parking and directional signs and as otherwise specified in this chapter.

## Signs exempt from permit in Horicon

- Signs over show windows or doors of a nonconforming business establishment announcing only the name and occupation of the proprietor.
- Real estate signs not to exceed eight square feet in area which advertise the sale, rental or lease of the premises upon which said signs are temporarily located.
- Name, occupation and warning signs not to exceed four square feet located on the premises.
- Bulletin boards for public, charitable or religious institutions not to exceed eight square feet in area located on the premises.
- Memorial signs, tablets, names of buildings and date of erection when cut into any masonry surface or when constructed of metal and affixed flat against the structure.
- Official signs, such as traffic control, parking restriction, information and notices.
- Temporary signs, when authorized by the Building Inspector, for a period not to exceed 30 days.
- Signs designating entrances, exits, service areas, parking areas, restrooms and other such signs relating to functional operation of the building or premises.
- Signs not exceeding one square foot in area and bearing only property numbers, post box numbers or names of occupants of premises.
- Flags and insignia of any government, except when displayed in connection with commercial promotion.
- Legal notices, identification information or directional signs erected by governmental bodies.
- Integral decorative or architectural features of buildings, except letters, trademarks, moving parts or moving lights.
- Signs directing and guiding traffic and parking on private property but bearing no advertising matter.

## Sign plan & submission notes

- A sign identifying a planned shopping center grouping may be permitted with the approval of the Plan Commission.
- A sign for the purpose of designating a new building or development, for promotion of a subdivision, for announcement of a special event or for similar special informational purposes may be permitted for a limited period of time in any district with the approval of the Plan Commission.
- Variances or exceptions to these sign regulations may be granted by the Zoning Board of Appeals, following a recommendation from the Plan Commission.

## Full detail

This page publishes an overview of every zoning district plus a sample of 3 districts in full. Complete zone-by-zone requirements for all 6 zoning districts in Horicon — every sign type, every field — are available with a free PermitPal account: https://app.permitpal.io/?address=Horicon+WI&override=true&utm_source=landing&utm_medium=city-page&utm_campaign=city-horicon

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