# Sign Regulations in Lowell Town, Wisconsin

Sign permit rules, size and height limits, setbacks, and ordinance citations for Lowell Town, Wisconsin, compiled by PermitPal from the jurisdiction's published municipal code.

- **Jurisdiction:** Lowell Town, Wisconsin (WI)
- **Canonical page:** https://permitpal.io/sign-regulations/wisconsin/lowell-town
- **Data last verified:** 2025-04-28
- **Source:** [ecode360 municipal code](https://ecode360.com/31763555#31763555)

## At a glance

Lowell Town, Wisconsin regulates 38 sign types across 8 zoning districts. For Sale and To Rent Signs in the Residential and Planned Unit Development (Residential) Districts zoning district are capped at 15 feet above curb level tall and 8 square feet, with a No closer than 12 feet to any other zoning lot setback (Sec. § 295-56B). Most commercial signs in Lowell Town require a permit.

## Sign rules by zoning district (8 zones)

| Zoning District | Sign Types Regulated | Max Height | Max Area | Permit Required |
| --- | --- | --- | --- | --- |
| Commercial, Industrial and Planned Unit Development (Commercial/Industrial) Districts | 15 | 10 feet above the crown of the road | 32 square feet | — |
| Residential, Conservancy and Agricultural Districts | 12 | 10 feet above the crown of the road | 32 square feet | — |
| Business, Industrial and Public and Semi-Public Districts | 3 | 35 feet above the crown of the road | 100 square feet per side | — |
| Business/Commercial Mixed-Use District | 2 | 25 feet above existing grade | 32 square feet per side | — |
| All Industrial Districts | 1 | 25 feet above existing grade | 32 square feet per side | — |
| Residential and Planned Unit Development (Residential) Districts | 7 | 15 feet above curb level | 50 square feet | — |
| AG-1 General Agricultural District | 3 | — | 32 square feet | — |
| General Regulations For All Zones | 4 | 7 feet above crown of the road | 10 square feet on each face | — |

## Zone-by-zone sign requirements (sample of 3 of 8 zones)

### Commercial, Industrial and Planned Unit Development (Commercial/Industrial) Districts

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Warning Sign | — | 4 square feet | — | — | — | On the premises | — | § 295-54A(1) |
| Memorial Sign | — | — | — | — | — | Affixed flat against the structure | — | § 295-54A(2) |
| Rummage or Garage Sale Sign | — | 8 square feet | — | — | — | — | — | § 295-54A(4) |
| Property Number Sign | — | 2 square feet | — | — | — | — | — | § 295-54A(6) |
| Decorative or Architectural Feature | — | — | — | — | — | Integral to buildings | — | § 295-54A(9) |
| Political Message Sign | — | 32 square feet | — | — | — | On private property | — | § 295-54A(11) |
| Real Estate Sign | — | 32 square feet | — | — | One sign per street frontage | On the premises | — | § 295-54A(14) |
| Bulletin Board and Identification Sign | 10 feet above the crown of the road | 32 square feet | — | Conform to the other yard requirements of the basic district | — | Minimum 22 feet from the right-of-way | — | § 295-54A(15) |

### Residential, Conservancy and Agricultural Districts

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Nonconforming Business Sign | — | 2 square feet | — | — | — | Over show windows or doors | — | § 295-54B(1) |
| Memorial Sign | — | — | — | — | — | Affixed flat against the structure | — | § 295-54B(2) |
| Awning or Canopy | — | — | — | — | — | Servicing only a particular single-family dwelling unit | — | § 295-54B(4) |
| Political Message Sign | — | 8 square feet | — | — | — | On private property | — | § 295-54B(6) |
| Rummage or Garage Sale Sign | — | 8 square feet | — | — | — | — | — | § 295-54B(7) |
| Real Estate Sign | — | 4 square feet | — | — | One sign per street frontage | On the premises | — | § 295-54B(8) |
| Bulletin Board and Identification Sign | 10 feet above the crown of the road | 32 square feet | — | Conform to the other yard requirements of the basic district | — | Minimum 10 feet from the right-of-way | — | § 295-54B(9) |
| Agricultural Sign | — | 32 square feet | — | — | — | On the premises | — | § 295-54B(12) |

### Residential and Planned Unit Development (Residential) Districts

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Nameplate and Identification Sign | 15 feet above curb level | 4 square feet | — | — | One per dwelling unit | Affixed flat against the wall of the building | — | § 295-56A |
| For Sale and To Rent Sign | 15 feet above curb level | 8 square feet | — | No closer than 12 feet to any other zoning lot | One per zoning lot | On the premises | — | § 295-56B |
| Parking Area Sign | 7 feet above curb level | 9 square feet | — | No projection beyond the property line into the public way | One per parking area | On the premises | — | § 295-56C |
| Roadside Stand Sign | 15 feet above curb level | 12 square feet | — | No projection beyond the property line into the public way | Two per lot | On the same zoning lot as the roadside stand | — | § 295-56D |
| Temporary Subdivision Development Sign | 8 feet above curb level | 32 square feet | — | Observe the front yard requirement of the principal use | Two per subdivision | On the premises | — | § 295-56E |
| Subdivision Identification Sign | 12 feet above curb level | 50 square feet | — | — | Two per entrance | At each entrance to a subdivision | — | § 295-56F |
| Church Bulletin | 15 feet above curb level | 16 square feet | — | No projection beyond the property line into the public way | One per lot | On the premises | — | § 295-56G |

## Prohibited signs in Lowell Town

- Signs shall not resemble, imitate or approximate the shape, size, form or color of railroad or traffic signs or devices.
- Signs, canopies and awnings shall not obstruct or interfere with the effectiveness of railroad or traffic signs, signals or devices or the safe flow of traffic.
- No sign shall be erected, relocated or maintained so as to prevent free ingress to or egress from any door, window or fire escape.
- No sign, awning or canopy shall be placed so as to obstruct or interfere with traffic visibility.
- No sign shall be erected which has any flashing, rotating or brilliant intermittent parts or lights or bare, reflecting-type bulbs, except those giving public service information such as time, date, temperature, weather or similar information or where allowed by conditional use permit.
- No signs, billboards or other advertising media which creates a hazard or dangerous distraction to vehicular traffic or a nuisance to adjoining residential property shall be permitted in any district.
- Signs shall not be permitted on public rights-of-way, except for municipal traffic control, parking and directional signs and as otherwise specified in this chapter, or be located within five feet of a property line.
- Signs or billboards which are unsafe or in a state of disrepair, so as to be dangerous or cause a hazard to persons, animals or property.
- Signs which are attached to trees or other natural objects, except 'no trespassing' signs, which may be placed on trees by the owner or occupant of the premises.
- Signs which are painted or placed directly on temporarily parked vehicles, trailers, or buildings, unless the sign is directly related to the use of the premises in or on which it is located.
- Signs or billboards which are not directly related to the use of the premises in or on which they are located, except directional signs specifically authorized under this chapter.
- Signs or billboards that advertise an activity, business product or service no longer conducted or available on the premises on which the sign is located.
- Rooftop signs, flashing or blinking signs (other than public traffic control signs), semitemporary portable signs, and private signs within public street, road or highway right-of-way shall be prohibited.
- Words and phrases on signs should be kept to a minimum to allow reading or interpretation from a moving vehicle at posted speed limits without hazard.
- No illuminated signs, except those permitted in residential zoning districts, shall be permitted to face a residence, and no sign-related illuminating device shall be directed toward residential parcels in a residential zoned district.

## Signs exempt from permit in Lowell Town

- Warning signs not to exceed four square feet located on the premises.
- Memorial signs, tablets, names of buildings and date of erection when cut into any masonry surface or when constructed of metal and affixed flat against the structure.
- Official signs, such as traffic control, parking restriction, information and notices.
- Rummage or garage sale signs not to exceed eight square feet in area, but use of this type of sign shall be limited to 72 hours per sale.
- Signs designating entrances, exits, service areas, parking areas, restrooms and other such signs relating to functional operation of the building or premises shall be permitted without limitation other than reasonable size and necessity.
- Signs not exceeding two square feet in area and bearing only property numbers, postbox numbers or names of occupants of premises.
- Flags and insignia of any government, except when displayed in connection with commercial promotion.
- Legal notices, identification information or directional signs erected by governmental bodies.
- Integral decorative or architectural features of buildings, except letters, trademarks, moving parts or moving lights.
- Signs directing and guiding traffic and parking on private property, but bearing no advertising matter.
- Political message signs during an election campaign period. As defined in § 12.04(1), Wis. Stats. Said sign shall be a maximum of 32 square feet. Such signs shall only be erected on private property, with the permission of the owner or occupant.
- Window signs are allowed with no permits.
- Bills, posters and banners shall be allowed with no permits.
- Unlighted real estate signs advertising the sale or lease of the premises on which the sign is located provided in residential districts are limited to four square feet and one sign per street frontage, and in all other districts are limited to 32 square feet. Permanent rental signs, such as for apartments, shall be limited to 12 square feet.
- Bulletin boards and identification signs for public, charitable or civic institutions, apartments, planned residential developments and subdivisions and model homes, in residential districts, provided they do not exceed 32 square feet in area except model homes not to exceed 16 square feet in area, are located a minimum of 22 feet from the right-of-way, conform to the other yard requirements of the basic district, and do not exceed in height 10 feet above the crown of the road.

## Sign plan & submission notes

- Variances or exceptions to these sign regulations may be granted by the Board of Appeals following a recommendation from the Town Board and Zoning Administrator/Permit Issuer, pursuant to the standards of this chapter.

## Full detail

This page publishes an overview of every zoning district plus a sample of 3 districts in full. Complete zone-by-zone requirements for all 8 zoning districts in Lowell Town — every sign type, every field — are available with a free PermitPal account: https://app.permitpal.io/?address=Lowell+Town+WI&override=true&utm_source=landing&utm_medium=city-page&utm_campaign=city-lowell-town

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