# Sign Regulations in Mount Horeb, Wisconsin

Sign permit rules, size and height limits, setbacks, and ordinance citations for Mount Horeb, Wisconsin, compiled by PermitPal from the jurisdiction's published municipal code.

- **Jurisdiction:** Mount Horeb, Wisconsin (WI)
- **Canonical page:** https://permitpal.io/sign-regulations/wisconsin/mount-horeb
- **Data last verified:** 2025-04-28
- **Source:** [ecode360 municipal code](https://ecode360.com/27695866#27695866)

## At a glance

Mount Horeb, Wisconsin regulates 8 sign types across 8 zoning districts. Freestanding Signs in the Commercial Zones zoning district are capped at 12 feet tall and 100 square feet, with a 1 foot from street right-of-way, 50 feet from residential district setback (Sec. 17.174(3)(b)).

## Sign rules by zoning district (8 zones)

| Zoning District | Sign Types Regulated | Max Height | Max Area | Permit Required |
| --- | --- | --- | --- | --- |
| Commercial Zones | 3 | 12 feet | 120 square feet | — |
| Industrial Zones | 2 | 15 feet | 250 square feet | — |
| Residential Zones | 2 | — | 16 square feet for residential lots | — |
| Planned Office (PO), Recreation Business (RB), Planned Business (PB) | 1 | 12 feet | 100 square feet | — |
| Neighborhood Business (NB), Main Street Business (MSB), Central Business (CB) | 1 | 8 feet | 40 square feet | — |
| Planned Industrial (PI) | 1 | 20 feet | 150 square feet | — |
| Agricultural Zoned Districts | 1 | — | 16 square feet | — |
| General Regulations For All Zones | 1 | — | 30 square feet | — |

## Zone-by-zone sign requirements (sample of 3 of 8 zones)

### Commercial Zones

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Freestanding Sign | 12 feet | 100 square feet | — | 1 foot from street right-of-way, 50 feet from residential district | One per lot, two if conditions are met | Set back 1 foot from street right-of-way and 50 feet from a residential district | — | 17.174(3)(b) |
| Wall Sign | — | 120 square feet | — | — | One per business, maximum of four per building | On building walls | — | 17.174(5) |
| Projecting Sign | — | 32 square feet on one side, 64 square feet on both sides | — | — | One per store front | Extends from the wall of a building | — | 17.174(4) |

### Industrial Zones

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Freestanding Sign | 15 feet | 250 square feet | — | 1 foot from street right-of-way, 25 feet from residential district | One per lot | Set back 1 foot from street right-of-way and 25 feet from a residential district | — | 17.175(3)(b) |
| Wall Sign | — | 165 square feet | — | — | One per industry per wall, maximum of three per building | On building walls | — | 17.175(5) |

### Residential Zones

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Construction Sign | — | 16 square feet for residential lots | — | — | No more than six per site | On-site | — | 17.173(2)(a) |
| Home Improvement Sign | — | 9 square feet | — | — | One per site | In the yard where improvements are being made | — | 17.173(2)(b) |

## Prohibited signs in Mount Horeb

- To prohibit all signs not expressly permitted by this article.
- No sign or other advertising structure shall be erected or continued to be displayed at the intersection of any street or any public right-of-way in such a manner as to obstruct free and clear vision.
- No signs shall be placed or painted on any tree or rock.
- No signs shall be placed on any utility pole, light pole, telephone pole, stop signs, traffic signs, etc., except for utility identification or similar purpose.
- It shall be unlawful for any person to continue in operation or erect any attraction device or sign which contains a beacon.
- It shall be unlawful for any person to erect additional attraction devices or signs or to continue in operation any attraction device or sign which flashes, blinks, or is animated.
- It shall be unlawful to use a vehicle or trailer as a sign in circumvention of this article.
- It shall be unlawful for any person to erect additional attraction devices or signs or to continue in operation an attraction device or sign which revolves, rotates, or otherwise moves.
- All signs not expressly permitted under this article or exempt from regulations hereunder in accordance with the previous section are prohibited in the Village.
- Billboards are prohibited.
- Inflatable signs and tethered balloons are prohibited.
- Strings of lights not permanently mounted to a rigid background are prohibited, except those exempt under the provisions of this article.
- Marquees are prohibited.

## Signs exempt from permit in Mount Horeb

- Any public notice or warning required by a valid and applicable federal, state, or local law, regulation, or ordinance.
- Works of art that do not include a commercial message.
- Holiday lights and decorations on residential zoned lots with no commercial message.
- Traffic control signs on private property, such as stop, yield and similar signs which contain no commercial message of any sort.
- Any sign erected by the Village of Mount Horeb.

## Sign plan & submission notes

- No sign permit of any kind shall be issued for an existing or proposed sign unless such sign is consistent with the requirements of this article in every respect and with any Master Signage Plan in effect for that property.
- A master signage plan shall be included in any development plan, site plan, planned unit development plan or other official plan required by the Village for the proposed development and may be processed simultaneously with such other plan.
- No permit shall be issued for an individual sign requiring a permit in a commercial and/or industrial zoned lot, where more than one business or industry will be located, unless and until a master signage plan for the lot on which the sign will be erected has been submitted to the Building Inspector and approved as conforming with this section.

## Full detail

This page publishes an overview of every zoning district plus a sample of 3 districts in full. Complete zone-by-zone requirements for all 8 zoning districts in Mount Horeb — every sign type, every field — are available with a free PermitPal account: https://app.permitpal.io/?address=Mount+Horeb+WI&override=true&utm_source=landing&utm_medium=city-page&utm_campaign=city-mount-horeb

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