# Sign Regulations in Mount Pleasant, Wisconsin

Sign permit rules, size and height limits, setbacks, and ordinance citations for Mount Pleasant, Wisconsin, compiled by PermitPal from the jurisdiction's published municipal code.

- **Jurisdiction:** Mount Pleasant, Wisconsin (WI)
- **Canonical page:** https://permitpal.io/sign-regulations/wisconsin/mount-pleasant
- **Data last verified:** 2025-04-28
- **Source:** [ecode360 municipal code](https://ecode360.com/36326087#36326087)

## At a glance

Mount Pleasant, Wisconsin regulates 5 sign types across 7 zoning districts. Freestanding Signs in the General Regulations For All Zones zoning district are capped at Varies by zone tall and Varies by zone, with a 10 feet from side lot lines setback (Sec. § 90-440.60, Table 90-440-1).

## Sign rules by zoning district (7 zones)

| Zoning District | Sign Types Regulated | Max Height | Max Area | Permit Required |
| --- | --- | --- | --- | --- |
| General Regulations For All Zones | 4 | Varies by zone | Varies by zone | — |
| RL | 3 | 6 feet | 50 square feet | — |
| AG-1, RE, RM, RH, B-1, MX-1 | 4 | 20 feet | 100 square feet | — |
| AG-2, B-2, P-1, MX-2, M-1 | 4 | 25 feet | 150 square feet | — |
| B-3, B-4, B-P, M-2, M-3, P-2, MX-3, MX-4 | 4 | 40 feet | 200 square feet | — |
| Residential Zoning Districts (RE, RL, RM, RH) | 1 | Maximum allowed building height in the subject zoning district | 15 square feet | — |
| Nonresidential Zoning Districts | 1 | Maximum allowed building height in the subject zoning district | 35 square feet | — |

## Zone-by-zone sign requirements (sample of 3 of 7 zones)

### General Regulations For All Zones

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Freestanding Sign | Varies by zone | Varies by zone | — | 10 feet from side lot lines | 1 per street frontage or driveway access point | Street yard | — | § 90-440.60, Table 90-440-1 |
| On-building Sign | — | Varies by zone | — | — | No limit | Street-facing building facade | — | § 90-440.60, Table 90-440-1 |
| Pedestrian Sign | — | Varies by zone | — | — | 1 per business | Within 6 feet of customer entrance | — | § 90-440.60, Table 90-440-1 |
| Highway Sign | Varies by zone | Varies by zone | — | Minimum setback equal to sign height | 1 per parcel | Allowed only within 1,000 feet of I-94; minimum setback equal to sign height | — | § 90-440.60, Table 90-440-1 |

### AG-1, RE, RM, RH, B-1, MX-1

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Freestanding Sign | 6 feet | 50 square feet | — | 10 feet from side lot lines | 1 per street frontage or driveway access point | Street yard | — | § 90-440.60, Table 90-440-1 |
| On-building Sign | — | 50 square feet | — | — | No limit | Street-facing building facade | — | § 90-440.60, Table 90-440-1 |
| Pedestrian Sign | — | 12 square feet | — | — | 1 per business | Within 6 feet of customer entrance | — | § 90-440.60, Table 90-440-1 |
| Highway Sign | 20 feet | 100 square feet | — | Minimum setback equal to sign height | 1 per parcel | Allowed only within 1,000 feet of I-94; minimum setback equal to sign height | — | § 90-440.60, Table 90-440-1 |

### AG-2, B-2, P-1, MX-2, M-1

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Freestanding Sign | 8 feet | 100 square feet | — | 10 feet from side lot lines | 1 per street frontage or driveway access point | Street yard | — | § 90-440.60, Table 90-440-1 |
| On-building Sign | — | 100 square feet | — | — | No limit | Street-facing building facade | — | § 90-440.60, Table 90-440-1 |
| Pedestrian Sign | — | 14 square feet | — | — | 1 per business | Within 6 feet of customer entrance | — | § 90-440.60, Table 90-440-1 |
| Highway Sign | 25 feet | 150 square feet | — | Minimum setback equal to sign height | 1 per parcel | Allowed only within 1,000 feet of I-94; minimum setback equal to sign height | — | § 90-440.60, Table 90-440-1 |

## Prohibited signs in Mount Pleasant

- Signs for which no required permit has been issued
- Signs that interfere with, obstruct the view of, or may be confused with any authorized traffic sign, signal or device
- Signs that use words such as 'stop,' 'look,' 'danger,' or any other word, phrase, symbol, or character in a manner that interferes with, misleads, or confuses users of streets or highways
- Fluttering, undulating, swinging, rotating, or otherwise moving signs, such as windsocks, motorized signs, pennants, pinwheels, festoons, inflatables, and streamers (does not apply to banner signs)
- Signs that project above the building parapet or eave
- Flashing, scrolling, or animated signs
- Beacons and search lights
- Nonaccessory signs (also known as 'billboards' and 'off-premises advertising signs')
- Abandoned signs
- Signs mounted on platforms with wheels, including portable trailer signs
- Signs that prevent free ingress to or egress from any door, window, or fire escape
- Signs attached to a standpipe or fire escape
- Roof signs
- Signs attached to or painted on a licensed motor vehicle if the sign directs attention to a business, service, commodity, or activity offered or sold on the premises and if the vehicle is parked closer to the street than the nearest building wall (does not apply to vehicles parked for the purpose of immediate loading and unloading)
- Signs attached to or painted on an inoperable or unlicensed vehicle (motorized or nonmotorized) located in view of the right-of-way
- Signs located in or obstructing required parking or loading spaces, or that otherwise obstruct vehicular or pedestrian access or circulation, or that pose any other hazard to motorized or nonmotorized travel
- Signs that violate the intersection visibility regulations of Division 90-437
- Signs located in or that project into the right-of-way of a public street, except as expressly allowed under this division or as otherwise permitted by the Village
- Sign displays with a brightness of such intensity or brilliance that they impair the vision or endanger the safety and welfare of any pedestrian, cyclist, or person operating a motor vehicle
- Signs attached to trees; utility poles; fences; rocks; or hanging or suspended in air via rope or string

## Signs exempt from permit in Mount Pleasant

- Signs erected, maintained or otherwise posted, owned or leased by the Village, state, or federal government
- Signs erected and maintained pursuant to the discharge of governmental functions, or that are required by law, ordinance, or government regulation, or that are required to be posted in order to effectuate a legal right
- Operational signs designating entrances, exits, service areas, parking areas, restrooms and other such signs relating to the functional operation of the subject building or premises, including 'no trespassing' and warning signs
- Signs, plaques, or carvings that are affixed to a building with identifying information of a building or occupants, addresses, or dates of construction that are necessary to the public interest and that are not illuminated and do not exceed two square feet in area per sign
- Interior and inside-window signs intended for viewing from inside or outside the building, provided that such signs are permitted only on buildings occupied by nonresidential uses and may cover or obscure no more than 40% of the subject building facade's total window area
- Fuel price signs on lots occupied by fueling stations, as required by § 100.18(8), Wis. Stats.
- One instance of the federal, state, county, or Village flag as provided under § 90-440.80, Flags, for locational purposes

## Sign plan & submission notes

- If approved at time of site plan review, signs not relating to any specific use, but to a grouping of uses, (i.e., project signs for multitenant centers) may combine their freestanding sign allowances (height and area) and use primary building nondriveway and larger driveway side setback of subject district, provided that they do not exceed the allowance for highway signs

## Full detail

This page publishes an overview of every zoning district plus a sample of 3 districts in full. Complete zone-by-zone requirements for all 7 zoning districts in Mount Pleasant — every sign type, every field — are available with a free PermitPal account: https://app.permitpal.io/?address=Mount+Pleasant+WI&override=true&utm_source=landing&utm_medium=city-page&utm_campaign=city-mount-pleasant

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