# Sign Regulations in Roberts, Wisconsin

Sign permit rules, size and height limits, setbacks, and ordinance citations for Roberts, Wisconsin, compiled by PermitPal from the jurisdiction's published municipal code.

- **Jurisdiction:** Roberts, Wisconsin (WI)
- **Canonical page:** https://permitpal.io/sign-regulations/wisconsin/roberts
- **Data last verified:** 2025-05-08
- **Source:** [municode municipal code](https://library.municode.com/WI/Roberts/codes/Code_of_Ordinances?nodeId=MUCO_CH70ZO_ARTVIISIGR)

## At a glance

Roberts, Wisconsin regulates 20 sign types across 6 zoning districts. No Trespassing Signs in the Agricultural Zoning Districts zoning district are capped at 10 ft above street centerline tall and 2 sq ft, with a No limit setback (Sec. Sec. 70-225(1)). Most commercial signs in Roberts require a permit.

## Sign rules by zoning district (6 zones)

| Zoning District | Sign Types Regulated | Max Height | Max Area | Permit Required |
| --- | --- | --- | --- | --- |
| Agricultural Zoning Districts | 9 | 125 ft above I94 street centerline | 1,200 sq ft | — |
| Residential Zoning Districts | 8 | 15 ft above street centerline | 50 sq ft | — |
| Business Zoning Districts, Institutional Zoning Districts | 13 | 125 ft above I94 street centerline | 1,200 sq ft | — |
| Industrial Zoning Districts | 11 | 125 ft above I94 street centerline | 1,200 sq ft | — |
| Park Zoning Districts, Conservancy Zoning Districts, Floodland Zoning Districts | 1 | 10 ft above street centerline or parking lot | 10 sq ft | — |
| General Regulations For All Zones | 3 | — | — | — |

## Zone-by-zone sign requirements (sample of 3 of 6 zones)

### Agricultural Zoning Districts

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| No Trespassing Sign | 10 ft above street centerline | 2 sq ft | — | No limit | No limit per property | On property; cannot extend into public right-of-way | — | Sec. 70-225(1) |
| Election Campaign Sign | 5 ft above street centerline | 5 sq ft | — | Minimum 50 ft side yard setback | Max 8 per street frontage | On property; cannot extend into public right-of-way | — | Sec. 70-225(2) |
| Small Real Estate Sign | 5 ft above street centerline | 5 sq ft | — | Minimum 50 ft side yard setback | Max 2 per street frontage | On property; cannot extend into public right-of-way | — | Sec. 70-225(3) |
| Private Sign – Parking Restrictions, Information and Notices | 10 ft above street centerline or parking area | 10 sq ft | — | Minimum 50 ft side yard setback | Max 10 per property | On property; cannot extend into public right-of-way | — | Sec. 70-225(4) |
| Name, Occupation, or Organization Sign | 10 ft above street centerline | 32 sq ft | — | Minimum 50 ft side yard setback | Max 1 per entrance | On property; one per entrance; cannot extend into public right-of-way | — | Sec. 70-225(5) |
| Temporary Sign or Banner | 10 ft above street centerline | 32 sq ft | — | Minimum 50 ft side yard setback | Max 1 per property | On property; cannot extend into public right-of-way | — | Sec. 70-225(6) |
| Large Real Estate Sign – Lease or Sale | 15 ft above street centerline | 32 sq ft | — | Minimum 50 ft side yard and 25 ft from street/highway right-of-way; 50 ft from right-of-way within curve | Max 1 per street frontage | On property; minimum 25 ft from any street/highway right-of-way; cannot extend into public right-of-way. | — | Sec. 70-225(7) |
| Projecting and Ground Sign | 35 ft above street centerline | 100 sq ft | — | Minimum 50 ft side yard setback | Max 1 per street frontage | On property; maximum 1 per street frontage; cannot extend into public right-of-way | — | Sec. 70-225(8) |

### Business Zoning Districts, Institutional Zoning Districts

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| No Trespassing Sign | 10 ft above street centerline | 2 sq ft | — | No limit | No limit per property | On property; cannot extend into public right-of-way | — | Sec. 70-227(1) |
| Election Campaign Sign | 5 ft above street centerline | 5 sq ft | — | Minimum 10 ft side yard setback | Max 4 per property | On property; cannot extend into public right-of-way | — | Sec. 70-227(2) |
| Small Real Estate Sign | 5 ft above street centerline | 5 sq ft | — | Minimum 10 ft side yard setback | Max 1 per property | On property; cannot extend into public right-of-way | — | Sec. 70-227(3) |
| Private Sign – Parking Restrictions, Information and Notices | 10 ft above street centerline or parking lot | 10 sq ft | — | No limit | Max 10 per property | On property; cannot extend into public right-of-way | — | Sec. 70-227(4) |
| Wayfinding Sign | 10 ft above street centerline | 10 sq ft | — | Minimum 10 ft side yard setback | Max 8 per property | On property; cannot extend into public right-of-way | — | Sec. 70-227(5)a |
| Temporary Sign or Banner | 10 ft above street centerline | 32 sq ft | — | Minimum 10 ft side yard setback | Max 1 per property or business | On property; cannot extend into public right-of-way | — | Sec. 70-227(6) |
| Bulletin Board for Charitable or Religious Institutions | 10 ft | 32 sq ft | — | Minimum 25 ft side yard | Max 1 per property | On property of charitable or religious institutions (only); cannot extend into public right-of-way | — | Sec. 70-227(7) |
| Large Real Estate Sign – Lease or Sale | 15 ft | 32 sq ft | — | Minimum 50 ft side yard | Max 1 per street frontage | On property; cannot extend into public right-of-way | — | Sec. 70-227(8) |

### Industrial Zoning Districts

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| No Trespassing Sign | 10 ft above street centerline | 2 sq ft | — | No limit | No limit per property | On property; cannot extend into public right-of-way | — | Sec. 70-227(1) |
| Election Campaign Sign | 5 ft above street centerline | 5 sq ft | — | Minimum 10 ft side yard setback | Max 4 per property | On property; cannot extend into public right-of-way | — | Sec. 70-227(2) |
| Small Real Estate Sign | 5 ft above street centerline | 5 sq ft | — | Minimum 10 ft side yard setback | Max 1 per property | On property; cannot extend into public right-of-way | — | Sec. 70-227(3) |
| Private Sign – Parking Restrictions, Information and Notices | 10 ft above street centerline or parking lot | 10 sq ft | — | No limit | Max 10 per property | On property; cannot extend into public right-of-way | — | Sec. 70-227(4) |
| Wayfinding Sign | 10 ft above street centerline | 20 sq ft | — | Minimum 10 ft side yard setback | Max 10/20/60 per property (by site size) | On property; cannot extend into public right-of-way | — | Sec. 70-227(5)b |
| Temporary Sign or Banner | 10 ft above street centerline | 32 sq ft | — | Minimum 10 ft side yard | Max 1 per property or business | On property; cannot extend into public right-of-way | — | Sec. 70-227(6) |
| Large Real Estate Sign – Lease or Sale | 15 ft | 32 sq ft | — | Minimum 50 ft side yard | Max 1 per street frontage | On property; cannot extend into public right-of-way | — | Sec. 70-227(8) |
| Projecting and Ground Sign | 35 ft above street centerline (75 ft along I-94 centerline) | 150 sq ft (500 sq ft along I-94 Corridor) | — | Minimum 50 ft side yard | 1-3 per street frontage (by building size) | On property; cannot extend into public right-of-way | — | Sec. 70-227(10)b |

## Prohibited signs in Roberts

- It shall be unlawful for any person, firm or corporation to locate, erect, move, reconstruct, extend, enlarge, convert, or structurally alter any sign without first complying with the requirements of this article.
- Roof top signs, flashing or blinking (other than traffic control signs), semi-temporary portable signs and private signs within public street, road or highway right-of-way are prohibited.
- Signs facing on federal interstate or federal aid primary highways shall meet all the requirements and federal regulations as well as the regulations for the type and location of signs set forth herein.
- Signs shall not obstruct or interfere with the effectiveness of railroad or traffic signs, signals or devices.
- Signs shall not be erected, relocated or maintained to prevent free ingress to or egress from any door, window, or fire escape and no sign shall be attached to a standpipe or fire escape.
- Signs shall be effectively shielded as to prevent beams or rays of light from being directed at or spilling on to any residential property, and shall not be of such intensity or brilliance as to cause a public nuisance.
- Signs shall be effectively shielded as to prevent beams or rays of light from being directed at any portion of the traveled ways of a public right-of-way, and shall not be of such intensity or brilliance as to cause glare or to impair vision of the driver of any motor vehicle or interfere with any driver's operation of a motor vehicle.
- Signs that bear or contain statements, words or pictures of obscene, pornographic or immoral subjects are prohibited.
- Signs that imitate or resemble in shape, size, copy or color an official traffic sign or signal are prohibited.
- Signs that resemble, imitate, or approximate the shape, size, form or color of the railroad or traffic signs, signals or devices are prohibited.
- Flashing signs are prohibited; images or messages must be displayed for more than four seconds, except along the interstate highway I-94 corridor if allowed by WDOT.
- No signs or any part thereof or sign anchors, braces, or guide rods shall be attached, fastened, or anchored to any fire escape, fire ladder, or stand pipe, and no such sign or any part of any such sign or any anchor, brace, or guide rod shall be erected, put up, or maintained to hinder or prevent ingress or egress through a door, doorway, or window or to hinder or prevent the raising or placing of ladders against a building by the fire department.
- All signs and other advertising structures shall be designed and constructed to withstand wind pressure and dead loads as required by applicable codes.
- All electrical components of signs and other advertising structures shall be designed and constructed as required in the National Electric Code (NEC), as applicable.
- Supporting members or braces of all signs shall be constructed of noncorrosive incombustible material and as required by applicable codes.

## Signs exempt from permit in Roberts

- Signs with electronic message technology placed by a public agency for the purpose of directing or regulating pedestrian or vehicle movement are exempt from this article.
- Existing signs lawfully existing at the time of the adoption of or related amendment to the ordinance may be continued although the size or location does not conform, provided required documentation is filed within three months.

## Sign plan & submission notes

- Permit applications may require that the applicant meet with the plan commission to review the request and provide guidance in the issuance of the permit, at the discretion of the building inspector.
- For permanent subdivision identification signs, sign and location must be reviewed and approved by the plan commission prior to receiving a permit.

## Full detail

This page publishes an overview of every zoning district plus a sample of 3 districts in full. Complete zone-by-zone requirements for all 6 zoning districts in Roberts — every sign type, every field — are available with a free PermitPal account: https://app.permitpal.io/?address=Roberts+WI&override=true&utm_source=landing&utm_medium=city-page&utm_campaign=city-roberts

---

PermitPal — AI sign code research. Full HTML page: https://permitpal.io/sign-regulations/wisconsin/roberts