# Sign Regulations in Verona, Wisconsin

Sign permit rules, size and height limits, setbacks, and ordinance citations for Verona, Wisconsin, compiled by PermitPal from the jurisdiction's published municipal code.

- **Jurisdiction:** Verona, Wisconsin (WI)
- **Canonical page:** https://permitpal.io/sign-regulations/wisconsin/verona
- **Data last verified:** 2025-05-09
- **Source:** [municode municipal code](https://library.municode.com/WI/Verona/codes/Code_of_Ordinances?nodeId=TIT13ZOCO_CH1ZOCO_ARTGSIST)

## At a glance

Verona, Wisconsin regulates 17 sign types across 6 zoning districts. Single-Tenant Monument Signs in the Suburban Commercial District (SC), Suburban Office District (SO), Public Institutional District (PI) zoning district are capped at 8 ft tall and 50 sq ft, with a Min 5 ft from all property lines/ROW/utility easement setback (Sec. Sec. 13-1-186(b)). Most commercial signs in Verona require a permit.

## Sign rules by zoning district (6 zones)

| Zoning District | Sign Types Regulated | Max Height | Max Area | Permit Required |
| --- | --- | --- | --- | --- |
| Neighborhood Residential District (NR), Mixed Residential District (MR), Urban Residential District (UR), Rural Agricultural District (RA) | 9 | 8 ft | 32 sq ft | — |
| Suburban Commercial District (SC), Suburban Office District (SO), Public Institutional District (PI) | 13 | 12 ft (or up to roofline, whichever is less) | 50 sq ft | — |
| Central Commercial District (CC), Neighborhood Office District (NO) | 12 | 12 ft or up to roofline | 50% of face of awning or canopy | — |
| Suburban Industrial District (SI), Urban Industrial District (UI) | 12 | Up to 14 ft for 8+ tenants/35+ mph | See formula for SC/SO/PI; up to 104 sq ft for 8+ tenants/35+ mph | — |
| Planned Development Overlay District (PD), Legacy Planned Development District (PD-L) | 1 | See underlying district | See underlying district | — |
| General Regulations For All Zones | 1 | — | — | — |

## Zone-by-zone sign requirements (sample of 3 of 6 zones)

### Suburban Commercial District (SC), Suburban Office District (SO), Public Institutional District (PI)

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Wall Sign | Cannot protrude above highest roofline or parapet | 10% of wall face area | — | — | 1 per lot frontage (plus up to 3 secondary signs on wide buildings with requirements) | On building wall | — | Sec. 13-1-186(a) |
| Single-Tenant Monument Sign | 8 ft | 50 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from all property lines/ROW/utility easement; not in clear vision triangle | — | Sec. 13-1-186(b) |
| Multi-Tenant Monument Sign (with variation for no. of tenants and speed limit) | 2-4 tenants: 8 ft (0-34 mph), 12 ft (35+ mph); 5-7 tenants: 9 ft (0-34 mph), 13 ft (35+ mph); 8+: 10 ft (0-34 mph), 14 ft (35+ mph) | See formula | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from all property lines/ROW/utility easement; not in clear vision triangle | — | Sec. 13-1-186(c) |
| On-Site Traffic Directional Sign | 4 ft | 6 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 4 per lot (additional with Zoning Administrator approval) | Min 5 ft from property lines/ROW/utility easement; not in clear vision triangle | — | Sec. 13-1-186(f) |
| Ground Mounted Banner Sign (Temporary) | 6 ft | 32 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from property lines/ROW/utility easement | — | Sec. 13-1-187(b) |
| Feather Sign (Temporary) | 8 ft | 12 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from property lines/ROW/utility easement | — | Sec. 13-1-187(c) |
| Yard Sign (Temporary) | 6 ft | 12 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 3 (5 during election period within 30 days before/after election) | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-187(f) |
| Post Sign (Temporary) | 6 ft | 6 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-187(g) |

### Central Commercial District (CC), Neighborhood Office District (NO)

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Wall Sign | Not above roofline or parapet | 5% of wall face area | — | — | 1 per lot frontage (plus up to 3 secondary signs on wide buildings with requirements) | On building wall | — | Sec. 13-1-186(a) |
| Single-Tenant Monument Sign | 5 ft | 25 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from all property lines/ROW/utility easement; not in clear vision triangle | — | Sec. 13-1-186(b) |
| Projecting Sign | 12 ft or up to roofline | 6 sq ft | — | — | 1 per ground floor nonresidential tenant | On building frontage; may project over sidewalk | — | Sec. 13-1-186(e) |
| On-Site Traffic Directional Sign | 4 ft | 6 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 4 per lot (more if approved) | Min 5 ft from property lines/ROW/utility easement; not in clear vision triangle | — | Sec. 13-1-186(f) |
| Ground Mounted Banner Sign (Temporary) | 6 ft | 32 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from property lines/ROW/utility easement | — | Sec. 13-1-187(b) |
| Feather Sign (Temporary) | 8 ft | 12 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from property lines/ROW/utility easement | — | Sec. 13-1-187(c) |
| Yard Sign (Temporary) | 3.5 ft | 4 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 3 (5 during election period within 30 days before/after election) | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-187(f) |
| Post Sign (Temporary) | 6 ft | 6 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-187(g) |

### Suburban Industrial District (SI), Urban Industrial District (UI)

| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Ordinance Citation |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Wall Sign | Not above highest roofline or parapet | 10% of wall face area | — | — | 1 per lot frontage (plus up to 3 secondary signs on wide buildings with requirements) | On building wall | — | Sec. 13-1-186(a) |
| Single-Tenant Monument Sign | 8 ft | 75 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-186(b) |
| Multi-Tenant Monument Sign | Up to 14 ft for 8+ tenants/35+ mph | See formula for SC/SO/PI; up to 104 sq ft for 8+ tenants/35+ mph | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-186(c) |
| On-Site Traffic Directional Sign | 4 ft | 6 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 4 per lot, additional with approval | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-186(f) |
| Ground Mounted Banner Sign (Temporary) | 6 ft | 32 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-187(b) |
| Feather Sign (Temporary) | 8 ft | 12 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-187(c) |
| Yard Sign (Temporary) | 6 ft | 12 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 3 (5 during election period within 30 days before/after election) | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-187(f) |
| Post Sign (Temporary) | 6 ft | 6 sq ft | — | Min 5 ft from all property lines/ROW/utility easement | 1 per lot frontage | Min 5 ft from all property lines/ROW/utility easement | — | Sec. 13-1-187(g) |

## Prohibited signs in Verona

- No fluttering, undulating, swinging, rotating, or otherwise moving signs, pennants, or decorations are permitted, except for feather signs or electronic message boards as specifically allowed.
- No illuminated flashing signs are permitted.
- No illuminated sign shall be permitted unless the lighting element is not visible from any property within a residential zoning district, and all illuminated signs must comply with the State Electrical Code and are limited to hours of customer access.
- No pylon or pole signs are permitted.
- No box signs are permitted.
- No billboards are permitted.
- No mobile or portable signs are permitted except as specified in the ordinance.
- No inflatable signs are permitted.
- Off-premise directional signs are only permitted for governmental uses.
- No sign shall be erected or maintained at any location where, by reason of its position, wording, illumination, size, shape, or color, it may obstruct, impair, obscure, interfere with, or be confused with any authorized traffic control sign, signal, or device.
- No sign shall be located within a required landscape area.
- No sign shall be mounted on a roof.
- No sign (temporary or permanent) shall be affixed to a tree or utility pole unless otherwise authorized.
- Projecting signs are not permitted over vehicle circulation areas, except for overhead warning/clearance signs.
- No sign shall be located on or within right-of-way or outlots, unless expressly permitted.
- Sign copy of indecent, immoral, obscene, or unlawful nature is prohibited, including text or graphics that advertise unlawful activity, defamation, incitement to imminent lawless action, or imitation of public safety/traffic signs.
- Any sign, permanent or temporary, that is rotted, unsafe, or not properly maintained shall be repaired or removed upon notice.
- Signs that become hazardous or an immediate peril to persons or property may be removed summarily at the owner's expense.

## Signs exempt from permit in Verona

- In the NR, MR, and UR Districts, signs less than one (1) square foot are exempt from regulation by this section.

## Sign plan & submission notes

- A Sign Permit is required for the erection, alteration, or relocation of any sign unless specifically permitted otherwise in the ordinance (Sec. 13-1-219).
- Permanent signs authorized with or without a permit are subject to an aggregate sign area limit per lot (Sec. 13-1-182).
- The Plan Commission may require a site plan or review for sign requests as part of overall development/site plan approval (Sec. 13-1-220).
- The Plan Commission or Zoning Administrator may require photometric plans and details as a condition for sign permit issuance, particularly for illuminated signs (Sec. 13-1-188(a)(3)).
- Modification of an approved site plan (including sign plan elements) must follow established procedures; minor modifications may be approved administratively, while major changes require Plan Commission review (Sec. 13-1-220).
- Planned Developments (PD) require submittal of Preliminary and Final Plans, which may include sign criteria as part of overall master planning; amendments must follow formal procedures (Sec. 13-1-223).
- Conditional or temporary use permits may include specific sign requirements or limitations as conditions of approval.

## Full detail

This page publishes an overview of every zoning district plus a sample of 3 districts in full. Complete zone-by-zone requirements for all 6 zoning districts in Verona — every sign type, every field — are available with a free PermitPal account: https://app.permitpal.io/?address=Verona+WI&override=true&utm_source=landing&utm_medium=city-page&utm_campaign=city-verona

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