Sign Regulations in Santa Rosa, California

Santa Rosa, California has specific sign regulations covering 8 sign types across 10 zoning districts. Regulated sign types include Wall Sign, Freestanding Sign, Wayfinding Sign. Height restrictions apply. Permits are required for most commercial signs. Use PermitPal to get instant access to the complete regulations.

Data last verified: April 10, 2025

Sign Regulation Overview for Santa Rosa, California

Sample Sign Requirements in Santa Rosa

Sign TypeMax HeightMax AreaSetback
Freestanding Sign7.5 ft.100 sf.Min. of 5 ft. behind sidewalk or property line, whichever is greater.
Wall SignBelow edge of roof or top of parapet100 sf.
Awning SignBelow edge of roof or top of parapet100 sf.

* Sample data shown. Actual requirements may vary by zone. Use PermitPal for complete, location-specific regulations.

PermitPal Coverage for Santa RosaFull Coverage

Sign Types Covered

8

  • Wall Sign
  • Freestanding Sign
  • Wayfinding Sign
  • Informational Kiosk
  • +2 more types

Zoning Districts

10

Different zoning districts with specific sign regulations

Data Includes

  • Permit requirements
  • Height restrictions
  • Illumination rules

Official Resources for Santa Rosa

Municipal Code1 permit application link available

Frequently Asked Questions

In Santa Rosa, wall signs can be up to Below edge of roof or top of parapet and monument signs are limited to 7.5 ft.. Height limits vary by zoning district and sign type. Use PermitPal to get exact requirements for your specific location.

To get a sign permit in Santa Rosa, submit an application to the local building or planning department with sign dimensions, location, and design specifications. Our data confirms permits are required for most commercial signs. Processing typically takes 1-4 weeks. PermitPal helps you identify specific requirements and prepare complete applications.

In Santa Rosa, regulated sign types include Wall Sign, Freestanding Sign, Wayfinding Sign, Informational Kiosk, and 2 more types. Most commercial signs require permits. Temporary signs and certain small signs may be exempt. Use PermitPal for specific exemptions.

In Santa Rosa, monument signs typically require a Min. of 5 ft. behind sidewalk or property line, whichever is greater. setback from property lines. Setbacks may increase near residential zones or intersections. Wall signs attached to buildings generally don't have setback requirements. Use PermitPal for location-specific setback data.

Digital and LED signs in Santa Rosa are regulated with specific requirements for brightness, animation, and message duration. Santa Rosa has documented illumination rules in our database. Use PermitPal to see the exact requirements for electronic message centers.

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Santa Rosa, California Sign Rules at a Glance

Santa Rosa, California regulates 8 sign types across 10 zoning districts. Freestanding Signs in the General Regulations For All Zones zoning district are capped at 7.5 ft. tall and 100 sf., with a Min. of 5 ft. behind sidewalk or property line, whichever is greater. setback (Sec. § 20-38.060B, Table 3-10). Most commercial signs in Santa Rosa require a permit.

Detailed Sign Ordinance Requirements for Santa Rosa, California

Sign Rules by Zoning District in Santa Rosa (10 zones)

Zoning DistrictSign Types RegulatedMax HeightMax AreaPermit Required
General Regulations For All Zones27.5 ft.100 sf.
Residential Zoning Districts26 ft.32 sf.
Commercial and Industrial Zoning Districts5Below eave/canopy; at least 8 ft. above a walking surface.100 sf.
Historic (- H) Overlay Zone1
CV Zoning District1
Downtown Station Area18 ft.
North Station Area18 ft.
-DSA Combining District1
-SA Combining District1
Transit Hubs1

Zone-by-Zone Sign Requirements in Santa Rosa(sample of 3 of 10 zones)

General Regulations For All Zones

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Freestanding Sign7.5 ft.100 sf.Min. of 5 ft. behind sidewalk or property line, whichever is greater.Only 1 freestanding sign per street entrance is allowed.Min. of 5 ft. behind sidewalk or property line, whichever is greater.Unlock§ 20-38.060B, Table 3-10
Wall SignBelow edge of roof or top of parapet100 sf.3 of any combination of allowed sign types per business except that only 1 freestanding sign per street entrance is allowed.On primary or secondary building frontageUnlock§ 20-38.060B, Table 3-10

Residential Zoning Districts

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Wall SignBelow edge of roof32 sf.1 of either allowed sign type per entrance or street frontage; one rental/vacancy signPer entrance or street frontageUnlock§ 20-38.060A, Table 3-9
Freestanding Sign6 ft.32 sf.1 of either allowed sign type per entrance or street frontage; one rental/vacancy signPer entrance or street frontageUnlock§ 20-38.060A, Table 3-9

Commercial and Industrial Zoning Districts

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Awning SignBelow edge of roof or top of parapet100 sf.3 of any combination of allowed sign types per business except that only 1 freestanding sign per street entrance is allowed.On primary or secondary building frontageUnlock§ 20-38.060B, Table 3-10
Freestanding Sign7.5 ft.100 sf.Min. of 5 ft. behind sidewalk or property line, whichever is greater.Only 1 freestanding sign per street entrance is allowed.Min. of 5 ft. behind sidewalk or property line, whichever is greater.Unlock§ 20-38.060B, Table 3-10
Projecting SignBelow edge of roof or top of parapet100 sf.3 of any combination of allowed sign types per business except that only 1 freestanding sign per street entrance is allowed.On primary or secondary building frontageUnlock§ 20-38.060B, Table 3-10
Suspended SignBelow eave/canopy; at least 8 ft. above a walking surface.100 sf.3 of any combination of allowed sign types per business except that only 1 freestanding sign per street entrance is allowed.On primary or secondary building frontageUnlock§ 20-38.060B, Table 3-10
Wall SignBelow edge of roof or top of parapet100 sf.3 of any combination of allowed sign types per business except that only 1 freestanding sign per street entrance is allowed.On primary or secondary building frontageUnlock§ 20-38.060B, Table 3-10

PermitPal covers all 10 zoning districts in Santa Rosa — full sign requirements for every zone, plus illumination rules, size formulas, and permit requirements for every sign type — with a free account.

See all 10 zones for Santa Rosa — start free

Prohibited Signs in Santa Rosa

  • No sign shall be placed on public or private property without first obtaining permission from the property owner.
  • No sign shall be installed, constructed, or altered unless a Sign Permit and, where applicable, a Sign Program approval is first obtained.
  • No sign shall be located within the public right-of-way, except as otherwise allowed by this Chapter.
  • Abandoned signs are prohibited.
  • Signs on public property without authorization are prohibited.
  • Moving, flashing, electronic/digital and windblown signs are prohibited, except for specific exceptions.
  • Freeway oriented signs are prohibited.
  • Off-site signs (billboards) are prohibited unless specifically allowed.
  • Portable signs are prohibited.
  • Roof signs are prohibited unless qualifying as an architectural element.
  • Internally illuminated cabinet signs with two-dimensional plastic faces are prohibited.
  • Pole mounted signs are prohibited.
  • Temporary and portable signs, except as allowed by specific sections, are prohibited.
  • Placement of any sign within a vision triangle is prohibited.
  • Obscene, illegal, hazardous, or imitative of official government signs are prohibited.

Exempt Signs in Santa Rosa

  • Agricultural signs advertising sale of products raised or produced on-site are allowed without a Sign Permit.
  • Commemorative plaques not exceeding four square feet are allowed without a Sign Permit.
  • Construction signs not exceeding 32 square feet are allowed without a Sign Permit.
  • Credit card, trading stamp, association membership signs not exceeding one square foot each are allowed without a Sign Permit.
  • Directional signs showing the location of public facilities are allowed without a Sign Permit.
  • Garage sale signs not exceeding four square feet are allowed without a Sign Permit.
  • Governmental signs installed or authorized by governmental agencies are allowed without a Sign Permit.
  • Interior signs intended for interior viewing only are allowed without a Sign Permit.
  • Non-profit organization signs not exceeding 12 square feet are allowed without a Sign Permit.
  • Nonstructural modifications and maintenance of conforming signs are allowed without a Sign Permit.
  • Official flags are allowed without a Sign Permit, subject to specific conditions.
  • On-site signs required for city public hearing notification are allowed without a Sign Permit.
  • Private directional signs not exceeding five square feet are allowed without a Sign Permit.
  • Real estate for sale or lease signs are allowed without a Sign Permit, subject to specific conditions.
  • Seasonal decorations on private property are allowed without a Sign Permit.
  • Signs required by law are allowed without a Sign Permit.
  • Street number, address, and/or name signs are allowed without a Sign Permit.
  • Temporary signs within commercial zoning districts are allowed without a Sign Permit for a maximum of 45 days after the opening of a new business.
  • Temporary signs for City activities are allowed without a Sign Permit.

Sign Plan & Submission Notes for Santa Rosa

  • A Sign Program shall be required for any multiple occupancy commercial office building or business park complex or medical complex where the individual tenant spaces are not the location or adjacent to the location of the proposed individual tenant signs.
  • A Sign Program may be proposed to provide identity and directional signage for a City recognized neighborhood or district.
  • Gateway signage requires a Sign Program and Concept review with the applicable Review Authority.
  • Informational Kiosks and Maps require a Sign Program.
  • Transit Hub Signage requires a Sign Program.
  • A Wayfinding Sign Program is required for proposals of three or more new Sign Posts.

Source: municode municipal code