Sign Regulations in Benton, Wisconsin

Benton, Wisconsin has specific sign regulations covering 9 sign types across 3 zoning districts. Regulated sign types include Wall Sign, Projecting Sign, Freestanding Sign. Height restrictions apply. Permits are required for most commercial signs. Use PermitPal to get instant access to the complete regulations.

Data last verified: April 28, 2025

Sign Regulation Overview for Benton, Wisconsin

Sample Sign Requirements in Benton

Sign TypeMax HeightMax AreaSetback
Wall Sign45 feet in districts fronting federal aid primary highways, 30 feet in other districts250 square feet or 20% of wall surface
Projecting SignNot more than 20 feet above a driveway or alley32 square feet
Freestanding Sign20 feet above the center line of the grade of the street120 square feet on all sides

* Sample data shown. Actual requirements may vary by zone. Use PermitPal for complete, location-specific regulations.

PermitPal Coverage for BentonFull Coverage

Sign Types Covered

9

  • Wall Sign
  • Projecting Sign
  • Freestanding Sign
  • Directory Sign
  • +2 more types

Zoning Districts

3

Different zoning districts with specific sign regulations

Data Includes

  • Permit requirements
  • Height restrictions
  • Illumination rules

Official Resources for Benton

Municipal Code1 permit application link available

Frequently Asked Questions

In Benton, wall signs can be up to 45 feet in districts fronting federal aid primary highways, 30 feet in other districts and monument signs are limited to 20 feet above the center line of the grade of the street. Height limits vary by zoning district and sign type. Use PermitPal to get exact requirements for your specific location.

To get a sign permit in Benton, submit an application to the local building or planning department with sign dimensions, location, and design specifications. Our data confirms permits are required for most commercial signs. Processing typically takes 1-4 weeks. PermitPal helps you identify specific requirements and prepare complete applications.

In Benton, regulated sign types include Wall Sign, Projecting Sign, Freestanding Sign, Directory Sign, and 2 more types. Most commercial signs require permits. Temporary signs and certain small signs may be exempt. Use PermitPal for specific exemptions.

Sign setback requirements in Benton vary by zone and sign type, typically ranging from 5-15 feet from property lines. Use PermitPal for specific setback requirements at your location.

Digital and LED signs in Benton are regulated with specific requirements for brightness, animation, and message duration. Benton has documented illumination rules in our database. Use PermitPal to see the exact requirements for electronic message centers.

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Benton, Wisconsin Sign Rules at a Glance

Benton, Wisconsin regulates 9 sign types across 3 zoning districts. For Sale/To Rent Signs in the Residential District, Conservancy District, Agricultural District, Planned Unit Development (Residential) zoning district are capped at One story or 15 feet above curb level, whichever is lower tall and 8 square feet, with a Not closer than eight feet to any other zoning lot setback (Sec. § 390-54B). Most commercial signs in Benton require a permit.

Detailed Sign Ordinance Requirements for Benton, Wisconsin

Sign Rules by Zoning District in Benton (3 zones)

Zoning DistrictSign Types RegulatedMax HeightMax AreaPermit Required
Commercial District, Industrial District, Planned Unit Development (Commercial/Industrial)445 feet in districts fronting federal aid primary highways, 30 feet in other districts250 square feet or 20% of wall surface
Residential District, Conservancy District, Agricultural District, Planned Unit Development (Residential)3One story or 15 feet above curb level, whichever is lower32 square feet
General Regulations For All Zones2

Zone-by-Zone Sign Requirements in Benton

Commercial District, Industrial District, Planned Unit Development (Commercial/Industrial)

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Wall Sign45 feet in districts fronting federal aid primary highways, 30 feet in other districts250 square feet or 20% of wall surfaceExterior walls of buildingsUnlock§ 390-53A(1)
Projecting SignNot more than 20 feet above a driveway or alley32 square feetFastened to, suspended from or supported by structuresUnlock§ 390-53A(2)
Freestanding Sign20 feet above the center line of the grade of the street120 square feet on all sidesCommercial and industrial districtsUnlock§ 390-53A(3)
Directory Sign20 feet above the mean center-line street grade100 square feet for shopping center/industrial park name, 16 square feet for individual store/business nameShopping centers or industrial parksUnlock§ 390-53A(6)

Residential District, Conservancy District, Agricultural District, Planned Unit Development (Residential)

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Nameplate SignOne story or 15 feet above curb level, whichever is lower3 square feet for residential, 16 square feet for nonresidentialOne per dwelling unit, two on corner lotsOn premisesUnlock§ 390-54A
For Sale/To Rent SignOne story or 15 feet above curb level, whichever is lower8 square feetNot closer than eight feet to any other zoning lotOne per zoning lot, two on corner lotsOn premisesUnlock§ 390-54B
Subdivision Identification Sign12 feet above curb level32 square feetOne at each entranceAt subdivision entrancesUnlock§ 390-54F

General Regulations For All Zones

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Electronic Message Unit SignOn premisesUnlock§ 390-60A
Portable Sign/Message BoardOn premisesUnlock§ 390-60B

Illumination rules, size formulas, and permit requirements for every sign type in Benton are available with a free PermitPal account.

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Prohibited Signs in Benton

  • Signs shall not resemble, imitate or approximate the shape, size, form or color of railroad or traffic signs or devices.
  • Signs, canopies and awnings shall not obstruct or interfere with the effectiveness of railroad or traffic signs, signals or devices or the safe flow of traffic.
  • No sign shall be erected, relocated or maintained so as to prevent free ingress to or egress from any door, window or fire escape.
  • No sign, awning or canopy shall be placed so as to obstruct or interfere with traffic visibility.
  • No sign shall be erected which has any flashing, rotating or brilliant intermittent parts or lights or bare reflecting-type bulbs, except those giving public service information such as time, date, temperature, weather or similar information or where allowed by conditional use permit.
  • No signs, billboards or other advertising media which creates a hazard or dangerous distraction to vehicular traffic or a nuisance to adjoining residential property shall be allowed in any district.
  • No more than two signs of any type shall be located at any business, except that premises occupied by a shopping center may have one detached sign plus one flat sign illuminated or otherwise for each place of business located in said shopping center.
  • Signs shall not be placed on public rights-of-way, except for municipal traffic control, parking and directional signs and as otherwise specified in this chapter.
  • Signs shall not be located within five feet of a property line.
  • The distance between freestanding signs shall be a minimum of 75 feet between freestanding signs throughout the street frontage.

Exempt Signs in Benton

  • Real estate signs not to exceed eight square feet in area which advertise the sale, rental or lease of the premises upon which said signs are temporarily located.
  • Name, occupation and warning signs not to exceed four square feet located on the premises.
  • Bulletin boards for public, charitable or religious institutions not to exceed 35 square feet in area located on the premises.
  • Memorial signs, tablets, names of buildings and date of erection when cut into any masonry surface or when constructed of metal and affixed flat against the structure.
  • Official signs, such as traffic control, parking restriction, information and notices.
  • Rummage or garage sale signs not to exceed eight square feet in area, but use of this type of sign shall be limited to 72 hours per sale.
  • Signs designating entrances, exits, service areas, parking areas, rest rooms and other such signs relating to functional operation of the building or premises shall be allowed without limitation other than reasonable size and necessity.
  • Signs not exceeding two square feet in area and bearing only property numbers, post box numbers or names of occupants of premises.
  • Flags and insignia of any government, except when displayed in connection with commercial promotion.
  • Legal notices, identification information or directional signs erected by governmental bodies.
  • Integral decorative or architectural features of buildings, except letters, trademarks, moving parts or moving lights.
  • Signs directing and guiding traffic and parking on private property, but bearing no advertising matter.
  • Political signs may be posted 60 days before an election and must be removed with 10 days after said election. Said sign may be a maximum of 32 square feet.
  • Window signs are allowed with no permits.
  • Bills, posters and banners shall be allowed with no permits.

Sign Plan & Submission Notes for Benton

  • Variances or exceptions to these sign regulations may be granted by the Board of Appeals, following a recommendation from the Building Inspector, pursuant to the standards of the Village Zoning Code.

Source: ecode360 municipal code