Sign Regulations in Manitowoc, Wisconsin

Manitowoc, Wisconsin has specific sign regulations covering 17 sign types across 17 zoning districts. Regulated sign types include Monument Sign, Wall Sign, Awning Sign. Height restrictions apply. Permits are required for most commercial signs. Use PermitPal to get instant access to the complete regulations.

Data last verified: June 10, 2025

Sign Regulation Overview for Manitowoc, Wisconsin

Sample Sign Requirements in Manitowoc

Sign TypeMax HeightMax AreaSetback
Awning Sign8 inches in height and 35% of the length of the valance
Monument Sign1.5:1 length-to-height ratioSee formulaAt least 5 ft from right-of-way; at least 15 ft from access drive
Wall SignSee formula

* Sample data shown. Actual requirements may vary by zone. Use PermitPal for complete, location-specific regulations.

PermitPal Coverage for ManitowocFull Coverage

Sign Types Covered

17

  • Monument Sign
  • Wall Sign
  • Awning Sign
  • Supplemental Signage
  • +2 more types

Zoning Districts

17

Different zoning districts with specific sign regulations

Data Includes

  • Permit requirements
  • Height restrictions
  • Illumination rules

Official Resources for Manitowoc

City WebsiteMunicipal Code2 permit application links available

Frequently Asked Questions

In Manitowoc, monument signs are limited to 1.5:1 length-to-height ratio. Height limits vary by zoning district and sign type. Use PermitPal to get exact requirements for your specific location.

To get a sign permit in Manitowoc, submit an application to the local building or planning department with sign dimensions, location, and design specifications. Our data confirms permits are required for most commercial signs. Processing typically takes 1-4 weeks. PermitPal helps you identify specific requirements and prepare complete applications.

In Manitowoc, regulated sign types include Monument Sign, Wall Sign, Awning Sign, Supplemental Signage, and 2 more types. Most commercial signs require permits. Temporary signs and certain small signs may be exempt. Use PermitPal for specific exemptions.

In Manitowoc, monument signs typically require a At least 5 ft from right-of-way; at least 15 ft from access drive setback from property lines. Setbacks may increase near residential zones or intersections. Wall signs attached to buildings generally don't have setback requirements. Use PermitPal for location-specific setback data.

Digital and LED signs in Manitowoc are regulated with specific requirements for brightness, animation, and message duration. Manitowoc has documented illumination rules in our database. Use PermitPal to see the exact requirements for electronic message centers.

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Manitowoc, Wisconsin Sign Rules at a Glance

Manitowoc, Wisconsin regulates 17 sign types across 17 zoning districts. Monument Signs in the SD-03 Washington Street Corridor zoning district are capped at 6 ft (9 ft if 4+ tenants) tall and 32 sq ft (48 sq ft if 4+ tenants), with a 5 ft from ROW, 15 ft from access drive setback (Sec. Appendix A SD-03; MMC 31.420, 31.230, 15.790). Most commercial signs in Manitowoc require a permit.

Detailed Sign Ordinance Requirements for Manitowoc, Wisconsin

Sign Rules by Zoning District in Manitowoc (17 zones)

Zoning DistrictSign Types RegulatedMax HeightMax AreaPermit Required
SD-01 Industrial Parks41.5:1 length-to-height ratio40 sq ft
SD-02 Calumet Avenue Corridor820 ft (up to 50 ft if within 600 ft of I-43 and meets special setback)200 sq ft max
SD-03 Washington Street Corridor1016 ft200 sq ft
SD-04 Downtown Core96/9 ft200 sq ft
SD-05 Memorial Drive Corridor612/18 ft200 sq ft (min 50 sq ft)
SD-06 Neighborhood Commercial76/9 ft100 sq ft (min 50 sq ft)
SD-07 Institutional46 ft50-200 sq ft
SD-08 General Industrial620 ft200 sq ft, min 50 sq ft
SD-09 Multi-Family Residential36 ft32 sq ft
SD-10 General Residential116 sq ft
SD-11 Public Park and Open Space36 ft32 sq ft
SD-12 Harbor Town Center PUD712 ft400 sq ft (min 50 sq ft)
SD-13 Meijer PUD725 ft (fuel), 75 ft (store)200 sq ft per side, max 400 sq ft
SD-14 Cinema Square PUD475 ft500 sq ft
SD-15 River Point PUD96 ft200 sq ft
Downtown Design Review Overlay District1
General Regulations For All Zones2See district rules

Zone-by-Zone Sign Requirements in Manitowoc(sample of 3 of 17 zones)

SD-03 Washington Street Corridor

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Marquee Sign200 sq ft1Marquee, typically over entranceUnlockAppendix A SD-03; MMC 31.410; MMC 15.790
Monument Sign6 ft (9 ft if 4+ tenants)32 sq ft (48 sq ft if 4+ tenants)5 ft from ROW, 15 ft from access drive1 per street frontage exceeding 100 ftAt least 5 ft from ROW, 15 ft from access driveUnlockAppendix A SD-03; MMC 31.420, 31.230, 15.790
Projecting Sign12 sq ft1 per businessOn building face; must meet projection and clearance rules (MMC 31.430)UnlockAppendix A SD-03; MMC 31.430, 15.790
Pylon Sign16 ft100 sq ft5 ft from ROW, 15 ft from access drive1 per street frontage exceeding 100 ftAt least 5 ft from ROW, 15 ft from access driveUnlockAppendix A SD-03; MMC 31.440, 15.790
Sidewalk Sign3 ft6 sq ft2 ft1 per frontage with primary entry doorWithin 10 ft of entry on public sidewalk; must maintain 5 ft clear sidewalk widthUnlockAppendix A SD-03; MMC 31.450
Suspended Sign6 sq ft1 per primary entry doorAbove entry door, perpendicular to exterior wallUnlockAppendix A SD-03; MMC 31.460, 15.790
Wall Sign200 sq ft1 per street frontage per businessOn exterior wall, one per street frontage per businessUnlockAppendix A SD-03; MMC 31.470, 15.790
Window Sign25% of glass areaUnlimited by count, subject to areaWindows — ground floorUnlockAppendix A SD-03; MMC 31.480

SD-04 Downtown Core

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Awning Sign8 inches x 60% of valance lengthValance; above public accessUnlockAppendix A SD-04; MMC 31.400; MMC 15.790
Marquee Sign200 sq ft1Above entrance; location dictated by historic evidence/new constructionUnlockAppendix A SD-04; MMC 31.410; 15.790
Monument Sign6/9 ft32/48 sq ft5 ft from ROW, 15 ft from access drive1 per eligible frontageAt least 5 ft from ROW; 15 ft from driveUnlockAppendix A SD-04; MMC 31.420; 15.790
Projecting Sign16 sq ft1 per businessMounted to facade; not to cover obscure/damage historic details; decorative brackets encouragedUnlockAppendix A SD-04; MMC 31.430; 15.790
Sidewalk Sign3 ft6 sq ft2 ft1 per entry frontageWithin 10 ft of business entrance; on public sidewalk if min 5 ft width kept clearUnlockAppendix A SD-04; MMC 31.450
Suspended Sign6 sq ft1 per primary entryAbove entry, perpendicular to facadeUnlockAppendix A SD-04; MMC 31.460; 15.790
Wall Sign200 sq ft (guaranteed 75 sq ft); see Option 1 above1 per street frontage per businessMounted on facade; architectural compatibility & placement requiredUnlockAppendix A SD-04; MMC 31.470; 15.790
Window Sign35% of ground floor glassUnlimited subject to max areaOn window glass and doors at ground floorUnlockAppendix A SD-04; MMC 31.480; 15.790

SD-15 River Point PUD

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Awning Sign8 in x 60% of valanceOn valance above public entry or trail frontage per design guidelinesUnlockAppendix A SD-15; MMC 31.400; 15.790
Marquee Sign200 sq ft1Above entrance, or on river lot if design guidelines permitUnlockAppendix A SD-15; MMC 31.410; 15.790
Monument Sign6 ft32 sq ft5 ft from ROW, 15 ft from drive1 per eligible frontageAt least 5 ft from ROW, 15 ft from driveUnlockAppendix A SD-15; MMC 31.420; 15.790
Projecting Sign8 sq ft1 per businessMounted on facade, possibly on river lot trail sideUnlockAppendix A SD-15; MMC 31.430; 15.790
Sidewalk Sign3 ft6 sq ft2 ft1 per entry frontageWithin 10 ft of door; leave 5 ft clear space on sidewalkUnlockAppendix A SD-15; MMC 31.450
Suspended Sign6 sq ft1 per primary entryAbove entry, perpendicular to wallUnlockAppendix A SD-15; MMC 31.460; 15.790
Wall Sign200 sq ft (min 75 sq ft)1 per frontage per businessFacade or river lot frontage as permitted in design guidelinesUnlockAppendix A SD-15; MMC 31.470; 15.790
Window Sign35% of glass areaUnlimited within areaOn windows including along river frontageUnlockAppendix A SD-15; MMC 31.480; 15.790

PermitPal covers all 17 zoning districts in Manitowoc — full sign requirements for every zone, plus illumination rules, size formulas, and permit requirements for every sign type — with a free account.

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Prohibited Signs in Manitowoc

  • Signs not specifically allowed in the sign code are prohibited.
  • Signs located on public property, including public right-of-way, are prohibited unless specifically approved by the appropriate jurisdiction.
  • Vehicle signs (signs mounted, painted, or otherwise placed on a trailer, truck, automobile, or other vehicle that are parked to be visible from the right-of-way) are prohibited.
  • Inflatable signs (signs inflated with air/gas including 'dancing man' inflatables) are prohibited.
  • Roof signs (signs erected upon, against, or above a roof) are prohibited.
  • Projected/holographic signs are prohibited.
  • Any sign that does not comply with State law, including Wis. Stat. § 944.21, is prohibited.
  • A sign shall not resemble, imitate, or approximate traffic or railroad signs, signals, or devices.
  • A sign shall not obstruct or interfere with traffic or railroad signs, signals, or devices.
  • A sign shall not cause glare, mislead or confuse traffic, or impair driver visibility on public or private ways, or adjoining properties.
  • A sign shall not be erected, relocated, or maintained so as to prevent free ingress to or egress from any door, window, stairway, fire escape, or driveway.
  • A sign shall not be attached to a standpipe or fire escape.
  • A sign shall not be attached to a tree or painted on rocks.
  • Balloons, ribbons, or other attention-getting devices attached to signs may be prohibited at the discretion of the Building Inspector.
  • A sign shall not flash, blink, strobe, or be animated, except as specifically allowed.
  • A sign shall not oscillate, rotate, or move in any manner.
  • A sign shall not emit any sound, odor, or visible matter (such as bubbles or steam).
  • A sign must comply with State and local building codes.
  • Electric wires providing power to signs or light fixtures must be placed underground.
  • A sign shall not be placed on a telecommunications tower, except as required or permitted by zoning.
  • A sign must comply with State law, including Wis. Stat. § 944.21 (obscene material).
  • A freestanding, double-faced sign's angle between faces may not exceed 30 degrees, or both faces count toward area.
  • A sign shall not be placed within the vision clearance area, except as allowed elsewhere in the code.
  • Feather signs (freestanding, vertical, nonrigid, cloth/vinyl signs) are limited to one per parcel, cannot be placed on vacant property, must not exceed size or location limits, and must not create hazards (general prohibition by design for most areas).
  • Temporary signs cannot be placed within the public right-of-way or so close to a pedestrian way as to hinder or endanger safe passage.
  • Temporary signs must be maintained and are considered in disrepair after 90 days.
  • Abandoned signs (where the business no longer operates) must be removed within 60 days by the property owner or lessee.
  • Sign copy changes on nonconforming signs cannot increase area, height, or otherwise increase nonconformity.
  • A nonconforming sign shall not be relocated, enlarged, or brought to electronic message display if it was originally static.
  • A nonconforming sign that is temporarily abandoned for more than 60 days loses nonconforming status and must be removed or made compliant.

Exempt Signs in Manitowoc

  • Traffic control and regulatory signs located on public property and installed by or authorized by governmental authority.
  • Signs inside of a building that do not meet the definition of a window sign.
  • Legal notices posted as required or authorized by law.
  • Scoreboards at outdoor athletic fields reviewed as part of a site plan.
  • Temporary sports league sponsor signs affixed to a fence at an athletic field, per separate council regulations.
  • Signs not visible from a public right-of-way.
  • Murals approved as public art under applicable City code.
  • Directional signs under two square feet used for on-site traffic movement.
  • Building addresses consistent with City addressing standards and door identification.
  • Building Inspector may at their discretion exempt/suspend rules for balloons, ribbons, or attention-getting devices, with notice.
  • Menu boards for drive-through and drive-in restaurants within stated square footage, location, and design limits (subject to staff approval; no permit required if standards met).
  • Staff review only is allowed (with no permit required) for certain small business directory signs, menu boards, fuel canopy face signage, and theater placard signage, provided dimensional, area, or static-copy standards are met.

Sign Plan & Submission Notes for Manitowoc

  • Any campus in sign districts SD-01, SD-02, SD-07, or SD-08, with over five acres and more than 100,000 square feet of building area, may apply for a Campus Sign Plan reviewed administratively by staff (Building Inspector, Community Development Director, Public Infrastructure Director), allowing an overall sign package to exceed normal maximums if deemed appropriate (MMC 31.620(9)).
  • If signage is proposed for parcels in certain Planned Unit Developments (PUDs) or River Point PUD, a master sign document may be submitted for review and approval with exceptions allowed if intent/character is preserved.
  • For properties within the Downtown Design Review Overlay District (MMC 15.790), any sign (including temporary signs) requires a certificate of appropriateness in addition to a sign permit and may be subject to an additional design review process. The review is handled by the Community Development Authority (CDA) or, in some instances, by the Community Development Department.
  • All signs require a permit from the Building Inspector unless specifically exempted (per MMC 31.800) or listed as subject to staff-only review.
  • Special sign plan accommodations/exceptions may be granted by the Building Inspector under MMC 31.850(5) when safety is not at issue.
  • Murals require approval as public art (not as ordinary signage).
  • If a proposed project (including signage) is within a PUD or TND (Traditional Neighborhood Development), sign plans and documentation may be required as part of the required overall site development plan or conditional use process for the development.
  • Variances to sign requirements (for signage not strictly permitted) may be sought through the Board of Appeals process if justified by circumstances.

Source: other municipal code