Sign Regulations in New London, Wisconsin

New London, Wisconsin has specific sign regulations covering 34 sign types across 5 zoning districts. Regulated sign types include Ground Sign - Standard Premises (Business Districts), Ground Sign - Additional (Intersection Premises with ≥400 ft Frontage), Electronic Message Center - Wall Mounted. Height restrictions apply. Permits are required for most commercial signs. Use PermitPal to get instant access to the complete regulations.

Data last verified: February 18, 2026

Sign Regulation Overview for New London, Wisconsin

Sample Sign Requirements in New London

Sign TypeMax HeightMax AreaSetback
Directional Sign (All Districts)6 sq ft per signMinimum 5 ft from street right-of-way and required property line setbacks; preserve vision corners
Quasi-Public Informational Sign (Service Clubs/Non-Profit)12 sq ft per signGeneral setbacks per 17.09-11(2)
Temporary Sign - New DevelopmentSize discretionary with Planning CommissionAs specified for the district (minimum 5 ft from street ROW per 17.09-11(2))

* Sample data shown. Actual requirements may vary by zone. Use PermitPal for complete, location-specific regulations.

PermitPal Coverage for New LondonFull Coverage

Sign Types Covered

34

  • Ground Sign - Standard Premises (Business Districts)
  • Ground Sign - Additional (Intersection Premises with ≥400 ft Frontage)
  • Electronic Message Center - Wall Mounted
  • Permanent Window Sign
  • +2 more types

Zoning Districts

5

Different zoning districts with specific sign regulations

Data Includes

  • Permit requirements
  • Height restrictions
  • Illumination rules

Official Resources for New London

City WebsiteMunicipal Code1 permit application link available

Frequently Asked Questions

Sign height limits in New London vary by zone and sign type. Wall signs typically range from 25-40 feet, while monument signs are usually limited to 6-10 feet. Use PermitPal to get exact requirements for your property.

To get a sign permit in New London, submit an application to the local building or planning department with sign dimensions, location, and design specifications. Our data confirms permits are required for most commercial signs. Processing typically takes 1-4 weeks. PermitPal helps you identify specific requirements and prepare complete applications.

In New London, regulated sign types include Ground Sign - Standard Premises (Business Districts), Ground Sign - Additional (Intersection Premises with ≥400 ft Frontage), Electronic Message Center - Wall Mounted, Permanent Window Sign, and 2 more types. Most commercial signs require permits. Temporary signs and certain small signs may be exempt. Use PermitPal for specific exemptions.

Sign setback requirements in New London vary by zone and sign type, typically ranging from 5-15 feet from property lines. Use PermitPal for specific setback requirements at your location.

Digital and LED signs in New London are regulated with specific requirements for brightness, animation, and message duration. New London has documented illumination rules in our database. Use PermitPal to see the exact requirements for electronic message centers.

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