Sign Regulations in Rhinelander, Wisconsin

Rhinelander, Wisconsin has specific sign regulations covering 20 sign types across 10 zoning districts. Regulated sign types include Nameplate and Identification Sign, Limited-Time Event Sign, Regulatory, Required, and Historic Sign. Height restrictions apply. Use PermitPal to get instant access to the complete regulations.

Data last verified: May 8, 2025

Sign Regulation Overview for Rhinelander, Wisconsin

Sample Sign Requirements in Rhinelander

Sign TypeMax HeightMax AreaSetback
Nameplate and Identification Sign1st story for wall-mounted; 8 ft for freestanding sign2 sf for each sign serving a residential use; 9 sf for each such sign serving a nonresidential useMinimum 1 ft from lot line, outside of required vision clearance triangle.
Regulatory, Required, and Historic SignNo City regulation, except ≥ 8 ft clearance for pylon/projecting signNo City regulationMinimum 1 ft from lot line, outside of required vision clearance triangle.
Window SignTotal area of all window signs may not exceed 25% of total window area

* Sample data shown. Actual requirements may vary by zone. Use PermitPal for complete, location-specific regulations.

PermitPal Coverage for RhinelanderPartial Coverage

Sign Types Covered

20

  • Nameplate and Identification Sign
  • Limited-Time Event Sign
  • Regulatory, Required, and Historic Sign
  • Window Sign
  • +2 more types

Zoning Districts

10

Different zoning districts with specific sign regulations

Data Includes

  • Height restrictions
  • Illumination rules

Official Resources for Rhinelander

City WebsiteMunicipal Code4 permit application links available

Frequently Asked Questions

Sign height limits in Rhinelander vary by zone and sign type. Wall signs typically range from 25-40 feet, while monument signs are usually limited to 6-10 feet. Use PermitPal to get exact requirements for your property.

To get a sign permit in Rhinelander, submit an application to the local building or planning department with sign dimensions, location, and design specifications. Processing typically takes 1-4 weeks. PermitPal helps you identify specific requirements and prepare complete applications.

In Rhinelander, regulated sign types include Nameplate and Identification Sign, Limited-Time Event Sign, Regulatory, Required, and Historic Sign, Window Sign, and 2 more types. Most commercial signs require permits. Temporary signs and certain small signs may be exempt. Use PermitPal for specific exemptions.

Sign setback requirements in Rhinelander vary by zone and sign type, typically ranging from 5-15 feet from property lines. Use PermitPal for specific setback requirements at your location.

Digital and LED signs in Rhinelander are regulated with specific requirements for brightness, animation, and message duration. Rhinelander has documented illumination rules in our database. Use PermitPal to see the exact requirements for electronic message centers.

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Rhinelander, Wisconsin Sign Rules at a Glance

Rhinelander, Wisconsin regulates 20 sign types across 10 zoning districts. Nameplate and Identification Signs in the R-1 Single-Family Residential (R-1), R-2 Single- and Two-Family Residential (R-2), R-3 Mixed Residential (R-3), C-R Conservation and Recreation (C-R) zoning district are capped at 1st story for wall-mounted; 8 ft for freestanding sign tall and 2 sf for each sign serving a residential use; 9 sf for each such sign serving a nonresidential use, with a Minimum 1 ft from lot line, outside of required vision clearance triangle. setback (Sec. Figure 5.07.10.05).

Detailed Sign Ordinance Requirements for Rhinelander, Wisconsin

Sign Rules by Zoning District in Rhinelander (10 zones)

Zoning DistrictSign Types RegulatedMax HeightMax AreaPermit Required
R-1 Single-Family Residential (R-1), R-2 Single- and Two-Family Residential (R-2), R-3 Mixed Residential (R-3), C-R Conservation and Recreation (C-R)6No City regulation, except ≥ 8 ft clearance for pylon/projecting signSee formula (e.g., for 100 ft of street frontage: 10 sq ft max combined area)
B-1 Neighborhood Business (B-1), B-2 Central Business (B-2), B-3 General Business (B-3), C-B Community Building (C-B), I-1 Light Industrial (I-1), I-2 General Industrial (I-2), INT Institutional (INT)78 ft, if freestanding64 sf per sign
PD Planned Development (PD)1
A-H Airport Height Limitation (Overlay)1
H Historic (Overlay)1
Shoreland (Overlay)1
Shoreland-Wetland (Overlay)1
Floodplain (Floodway, Floodfringe, General Floodplain) (Overlay)1
GP Groundwater Protection (Overlay)1
General Regulations For All Zones2Same as other sign area limitations for the business/lot per figures 5.07.10.05 or 5.07.10.06

Zone-by-Zone Sign Requirements in Rhinelander(sample of 3 of 10 zones)

R-1 Single-Family Residential (R-1), R-2 Single- and Two-Family Residential (R-2), R-3 Mixed Residential (R-3), C-R Conservation and Recreation (C-R)

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Nameplate and Identification Sign1st story for wall-mounted; 8 ft for freestanding sign2 sf for each sign serving a residential use; 9 sf for each such sign serving a nonresidential useMinimum 1 ft from lot line, outside of required vision clearance triangle.1 per dwelling unit (2 on corner lots with frontage on both streets).Affixed flat against the wall of the building or in an arm/post sign or monument freestanding configuration. Minimum 1 ft from lot line and outside of required vision clearance triangle.UnlockFigure 5.07.10.05
Regulatory, Required, and Historic SignNo City regulation, except ≥ 8 ft clearance for pylon/projecting signNo City regulationMinimum 1 ft from lot line, outside of required vision clearance triangle.No City regulationNot on or above roof; minimum 1 ft from lot line and outside of required vision clearance triangle.UnlockFigure 5.07.10.05
Window SignTotal area of all window signs may not exceed 25% of total window areaNo City regulationAffixed to inside or to surface of glazed section of window, not on any frame or other window feature.UnlockFigure 5.07.10.05
Signs for multi-building residential development, subdivision, recreational, institutional, or business use (not home occupations)1st story for wall-mounted; 12 ft for freestanding signSee formula (e.g., for 100 ft of street frontage: 10 sq ft max combined area)Minimum setback from lot line shall be not less than sign height.1 per public street or driveway entranceOn building wall, not on or above roof. Only freestanding options are monument and arm/post (not pylon).UnlockFigure 5.07.10.05
Auxiliary Sign (where use has parking lot with ≥ 5 spaces)8 feet2 sf for each entrance or exit sign; 9 sf for each parking area signMin. 1 ft from lot line, outside of required vision clearance triangle.1 per entrance/exit; 1 per parking area, 2 if corner lotNot on or above roof; minimum 1 ft from lot line and outside of required vision clearance triangle.UnlockFigure 5.07.10.05
Limited-Time Event Sign8 feet, if freestanding64 sf per lot; 64 sf per sign for each entrance of multi-family or subdivision developmentMin. 1 ft from lot line, outside of required vision clearance triangleNo quantitative limit per dwelling unit or use; not more than 1 per entrance of multi-building residential development/subdivision/etc.May be off-premise with permission of property owner. May not be on or above roof, closer than 1 ft from lot line, or within required vision clearance triangle.UnlockFigure 5.07.10.05

B-1 Neighborhood Business (B-1), B-2 Central Business (B-2), B-3 General Business (B-3), C-B Community Building (C-B), I-1 Light Industrial (I-1), I-2 General Industrial (I-2), INT Institutional (INT)

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Nameplate and Identification Sign8 ft, if freestanding9 sf per signMin. 1 ft from lot line, outside of required vision clearance triangle1 per business; 2 on corner lotAffixed flat against the wall of the building or in an arm/post sign or monument freestanding configuration outside required vision triangleUnlockFigure 5.07.10.06
Individual Business SignB-1, B-2, C-B, INT: 25 ft; Other nonresidential districts: 35 ftMin. 1 ft from lot line, outside vision clearance triangle3 per unique business/activityNot on or above roof; freestanding min. 1 ft from lot line and outside vision clearance triangle; Window sign if affixed to inside or to surface of glazed section, not on frame/feature.UnlockFigure 5.07.10.06
Sandwich Board/Pedestal Sign8 ft12 sf per sign1 per unique business/activityOnly placed outdoors when business is open to customers; on-premise (or on sidewalk immediately adjacent to business lot); not illuminated.UnlockFigure 5.07.10.06
Auxiliary Sign8 ft if freestandingMin. 1 ft from lot line, outside vision clearance triangleMay be limited by site plan; otherwise no city regulationNot on or above roof; minimum 1 ft from lot line and outside vision clearance triangle.UnlockFigure 5.07.10.06
Unified Business Center SignB-1, B-2, C-B, INT: 30 ft; Other nonresidential districts: 45 ftMin. 10 ft from lot line, outside vision clearance triangle1 per every 10 acresNot on or above roof; freestanding min. 10 ft from lot line and outside vision clearance triangle.UnlockFigure 5.07.10.06
Limited-Time Event Sign8 ft if freestanding64 sf per signMin. 1 ft from lot line, outside vision clearance triangle1 at a time per unique business/activityOn-premise, except limited-time special event sign may be off-premise with permission. Not on or above roof, closer than 1 ft from lot line, or within vision clearance triangle.UnlockFigure 5.07.10.06
Regulatory, Required, or Historic Sign8 ft if freestandingNo City regulationNo City regulationNot on or above roof; outside of required vision clearance triangleUnlockFigure 5.07.10.06

General Regulations For All Zones

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Community Information SignMay be located in any zoning district by landowner permission, or on public property/right-of-way if approved by Zoning Administrator.Unlock5.07.10.04(2)
Variable Message Sign (VMS)Same as other sign area limitations for the business/lot per figures 5.07.10.05 or 5.07.10.06Unlock5.07.10.04(3)

PermitPal covers all 10 zoning districts in Rhinelander — full sign requirements for every zone, plus illumination rules, size formulas, and permit requirements for every sign type — with a free account.

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Prohibited Signs in Rhinelander

  • No sign shall be erected at any location where it may, by reason of its position, shape, color or design, interfere with, obstruct the view of, or be confused with any authorized traffic sign, signal or device, nor shall such sign make use of words such as "stop," "look," "drive-in," "danger," or any other word, phrase, symbol, or character in such manner as to interfere with, mislead or confuse users of streets or highways.
  • No sign shall be erected, relocated, or maintained so as to prevent free ingress to or egress from any door, window, or fire escape, and no sign shall be attached to a standpipe or fire escape.
  • No sign may be located within required vision clearance triangle under Section 5.07.9.06(15), nor otherwise impede traffic or pedestrian visibility or mobility in the determination of the Zoning Administrator.
  • No private sign shall be attached to or painted on any public utility or light pole or traffic regulatory structure, natural feature (e.g., tree or rock), or fence or wall, except where such feature was deliberately placed and designed for private signage in the determination of the Zoning Administrator.
  • No flashing, undulating, swinging, rotating, or otherwise moving signs shall be allowed or permitted, except for flags, pennants, and feather banners.
  • No sign attached to a building which is permitted to project away from the building wall shall be designed and constructed in which the attachment to such wall extends above a point of bearing with the roof rafters, except that roof parapets and roof-mounted mechanical equipment screening walls may be used as sign installation areas if integral to the architectural design of the building as determined by the Zoning Administrator.
  • No sign, other than a regulatory or government erected sign, shall be allowed or permitted within or extending into a public right-of-way, except as specifically provided (e.g., certain projecting/awning/canopy/marquee signs in the B-2 District, or temporary/community information signs with approval).
  • Any sign illegally placed in a public right-of-way or public property shall be subject to immediate removal and confiscation without notice by the Zoning Administrator, and without any payment or return of the sign to its installer or owner.
  • No illuminated sign shall be allowed or permitted where the lighting element/bulb (except for neon signs) is visible from any property within a residential zoning district.
  • No mobile, advertising vehicle, inflatable signs, or flashing signs shall be allowed or permitted.
  • No signs that advertise an activity, business product, or service no longer conducted or available on the premises shall be permitted, except for 'ghost signs' on older buildings in the City determined by the Zoning Administrator to add historic value to the City.
  • No off-premises advertising signs or structures supporting such signs shall be permitted to be installed or expanded in area or number of signs after May 18, 2021 (with limited exceptions for existing, legal nonconforming, community information, or similar signs).
  • No sign or any part thereof, anchor, brace or guide rod shall be attached, erected, or maintained that may cover or obstruct any door, doorway, or window of any building that may hinder or prevent ingress or egress through such door, doorway, or window, or which may hinder or prevent the raising or placing of ladders against such building in the event of fire.
  • No sign or any part thereof, anchor, brace, or guide rod shall be attached, fastened, or anchored to any fire escape, fire ladder, or standpipe.
  • All signs at one premises may be included under one sign permit, if applied for at the same time, but permits may not be assigned or transferred to any other sign.
  • No sign structure may be constructed or mounted except in compliance with applicable City and State building and electrical codes, and all freestanding illuminated signs must be supplied power only by underground wiring or internal batteries.
  • No sign (other than regulatory) may have its base or supports designed in a way that does not meet minimum footing or anchoring requirements (i.e., all freestanding signs must have footings at least 42 inches below ground, securely anchored to concrete or footing).

Exempt Signs in Rhinelander

  • No sign permit shall be required for the cleaning, repainting, replacing with the same sign copy and area, repair to previous condition, maintenance of a sign or sign structure, or replacement of a sign face within a previously permitted and conforming sign structure where the sign structure was deliberately designed to allow such sign face replacement and does not require alteration as part of the replacement of the sign face.
  • No sign permit shall be required for types and configurations of signs indicated as not requiring a sign permit in Figures 5.07.10.05 and 5.07.10.06.
  • Nameplate and Identification Signs, Regulatory, Required, and Historic Signs, Auxiliary Signs (in some cases), Sandwich Board/Pedestal Signs, and Limited-Time Event Signs meeting dimensional and placement standards may not require a sign permit under the conditions and limitations specified in applicable tables and sections.
  • Community information signs may be erected on any property (including public property or rights-of-way) with landowner or City permission, and are exempt from sign area calculations for the site.
  • Community information signs associated with a limited-time event are permitted 48 hours before the event and up to 24 hours after the event.
  • Regulatory, required, or historic signs as defined do not require a City permit and are exempt from City regulation regarding number, area, height, and location, except for basic placement and height safety standards.
  • Off-premises advertising signs that were legally installed prior to May 18, 2021 but made nonconforming by the new ordinance are permitted to continue as legal nonconforming structures and may be upgraded/replaced with new technology (if area, number, and height are not increased and all other requirements are met).

Sign Plan & Submission Notes for Rhinelander

  • All signs at one premises may be included under one sign permit, if applied for at the same time (Section 5.07.10.02(1)(d)).
  • Site and building plan approval is required for new development activities or significant exterior changes in non-residential and multi-family sites, and all signage should be shown on the required site plan (Section 5.07.12.10(4)(u), 5.07.8.01(3)).
  • Site and building plan applications must include the location, type, height, size and lighting of all existing signage and for proposed signage to the extent practical at the time (Section 5.07.12.10(4)(u)).
  • Sign permits are required for each sign located, erected, moved, reconstructed, extended, enlarged, converted, or structurally altered except as specifically exempted (Section 5.07.10.02(1)).
  • Within Planned Development (PD) Zoning Districts, permitted sign types, number, area, location, and other characteristics shall be per an approved final development plan (FDP) for each individual PD. No signage excluded from an approved FDP shall be located within that particular PD (Section 5.07.10.06(2)).
  • Changes to the signage not covered in an existing approved site or final development plan require a new or amended application, approval, and/or permit.
  • Special exceptions to sign requirements (such as additional area, height, or other standards) may be requested and require Plan Commission approval per Section 5.07.12.08.
  • If requesting a variance (for standards not eligible for special exception, or seeking relief due to unique hardship), a formal variance request must be filed and will be heard by the Zoning Board of Appeals under Section 5.07.12.11.
  • If a sign proposal is part of a larger site development or redevelopment, the sign plan will be reviewed and approved as part of the full site and building plan review process, which may involve Plan Commission approval if thresholds for PC review listed in Section 5.07.12.10(7) are met (for example, if tied to a conditional use, rezoning, or significant project).

Source: municode municipal code