Sign Regulations in Fresno, California

Fresno, California has specific sign regulations covering 29 sign types across 15 zoning districts. Regulated sign types include Awning and Canopy Sign, Projecting Sign, Wall Sign. Height restrictions apply. Permits are required for most commercial signs. Use PermitPal to get instant access to the complete regulations.

Data last verified: April 27, 2026

Sign Regulation Overview for Fresno, California

Sample Sign Requirements in Fresno

Sign TypeMax HeightMax AreaSetback
Freestanding Sign (Agricultural Operations)20 ft100 sq ft per signMinimum 5 ft from public right-of-way
Freestanding Sign (Public and Semi-Public Uses)5 ft within required front or street-side setback; 8 ft otherwise32 sq ft per signPer district setbacks; height varies based on location within the required setback area
Wall Sign (Public and Semi-Public Uses)10% of wall area

* Sample data shown. Actual requirements may vary by zone. Use PermitPal for complete, location-specific regulations.

PermitPal Coverage for FresnoFull Coverage

Sign Types Covered

29

  • Awning and Canopy Sign
  • Projecting Sign
  • Wall Sign
  • Window Sign
  • +2 more types

Zoning Districts

15

Different zoning districts with specific sign regulations

Data Includes

  • Permit requirements
  • Height restrictions
  • Illumination rules

Official Resources for Fresno

City WebsiteMunicipal Code2 permit application links available

Frequently Asked Questions

In Fresno, monument signs are limited to 20 ft. Height limits vary by zoning district and sign type. Use PermitPal to get exact requirements for your specific location.

To get a sign permit in Fresno, submit an application to the local building or planning department with sign dimensions, location, and design specifications. Our data confirms permits are required for most commercial signs. Processing typically takes 1-4 weeks. PermitPal helps you identify specific requirements and prepare complete applications.

In Fresno, regulated sign types include Awning and Canopy Sign, Projecting Sign, Wall Sign, Window Sign, and 2 more types. Most commercial signs require permits. Temporary signs and certain small signs may be exempt. Use PermitPal for specific exemptions.

In Fresno, monument signs typically require a Minimum 5 ft from public right-of-way setback from property lines. Setbacks may increase near residential zones or intersections. Wall signs attached to buildings generally don't have setback requirements. Use PermitPal for location-specific setback data.

Digital and LED signs in Fresno are regulated with specific requirements for brightness, animation, and message duration. Fresno has documented illumination rules in our database. Use PermitPal to see the exact requirements for electronic message centers.

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Fresno, California Sign Rules at a Glance

Fresno, California regulates 29 sign types across 15 zoning districts. Monument Signs in the Regional Mixed-Use (RMX) zoning district are capped at 8 ft tall and 60 sq ft per sign (RMX, CR, CG, CH, RBP districts), with a Minimum 5 ft from property line; not within 660 ft of visible freeway travel lanes (Freeway 41) setback (Sec. Table 15-2608 (RMX: Monument permitted); Sec. 15-2610(C)(1)-(6)). Most commercial signs in Fresno require a permit.

Detailed Sign Ordinance Requirements for Fresno, California

Sign Rules by Zoning District in Fresno (15 zones)

Zoning DistrictSign Types RegulatedMax HeightMax AreaPermit Required
Buffer (B)420 ft100 sq ft per sign
Residential Estate (RE); Residential Single-Unit, Extremely Low Density (RS-1); Residential Single-Unit, Very Low Density (RS-2); Residential Single-Unit, Low Density (RS-3); Residential Single-Unit, Medium Low Density (RS-4); Residential Single-Unit, Medium Density (RS-5)420 ft100 sq ft per sign
Residential Multi-Unit, Medium High Density (RM-1); Residential Multi-Unit, Urban Neighborhood (RM-2); Residential Multi-Unit, High Density (RM-3)38 ft when within required front or street-side setback; 10 ft otherwise32 sq ft per sign (may be increased by CUP at Review Authority’s discretion)
Mobile Home Park (RM-MH)38 ft when within required front or street-side setback; 10 ft otherwise32 sq ft per sign
Open Space (OS); Parks and Recreation (PR); Public and Institutional (PI)25 ft within required front or street-side setback; 8 ft otherwise32 sq ft per sign
Neighborhood Mixed-Use (NMX)5If building includes residential uses: ≤ 20 ft or wall height, whichever is lower; otherwise: ≤ wall height50 sq ft (MX and CMS districts)
Corridor/Center Mixed-Use (CMX)6If building includes residential uses: ≤ 20 ft or wall height, whichever is lower; otherwise: ≤ wall height50 sq ft (MX and CMS districts)
Regional Mixed-Use (RMX)7If building includes residential uses: ≤ 20 ft or wall height, whichever is lower; otherwise: ≤ wall height≤ 80 sq ft per sign (unless >20 ft height; then area at Review Authority’s discretion)
Commercial - Main Street (CMS)4If building includes residential uses: ≤ 20 ft or wall height, whichever is lower; otherwise: ≤ wall height50 sq ft (MX and CMS districts)
Commercial - Community (CC); Office (O); Business Park (BP)5If building includes residential uses: ≤ 20 ft or wall height, whichever is lower; otherwise: ≤ wall height32 sq ft per sign (Other permitted districts)
Commercial - Regional (CR); Commercial - General (CG); Commercial - Highway and Auto (CH); Commercial - Recreation (CRC); Regional Business Park (RBP)6If building includes residential uses: ≤ 20 ft or wall height, whichever is lower; otherwise: ≤ wall height≤ 80 sq ft per sign (unless >20 ft height; then area at Review Authority’s discretion)
Industrial - Light (IL); Industrial - Heavy (IH)6If building includes residential uses: ≤ 20 ft or wall height, whichever is lower; otherwise: ≤ wall height≤ 80 sq ft per sign (unless >20 ft height; then area at Review Authority’s discretion)
Downtown - Neighborhood (DTN); Downtown - Core (DTC)5Downtown Districts: wall signs shall not be located closer than 12 inches to the eave or parapet; buildings in DT: top of wall sign per DT placement rules150 sq ft (DT Districts)
Downtown - General (DTG)6Downtown Districts: wall signs shall not be located closer than 12 inches to the eave or parapet150 sq ft (DT Districts)
General Regulations For All Zones14Flagpole ≤ 25 ftTotal site: 320 sq ft + 20 sq ft for every 20 acres over 60 acres; Per sign: 80 sq ft (≤20 acres) or 160 sq ft (>20 acres)

Zone-by-Zone Sign Requirements in Fresno(sample of 3 of 15 zones)

Regional Mixed-Use (RMX)

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Awning and Canopy SignUp to 10 sq ft or 25% of awning area, whichever is lessOn ground floor awnings/canopiesUnlockTable 15-2608 (RMX: Awning permitted); Sec. 15-2610(A)(1)-(4)
Monument Sign8 ft60 sq ft per sign (RMX, CR, CG, CH, RBP districts)Minimum 5 ft from property line; not within 660 ft of visible freeway travel lanes (Freeway 41)1 per 600 ft of street frontageFreestanding monument near frontageUnlockTable 15-2608 (RMX: Monument permitted); Sec. 15-2610(C)(1)-(6)
Pole Sign (Height by GFA and Street Class)See additional requirements matrix≤ 80 sq ft per sign (unless >20 ft height; then area at Review Authority’s discretion)Minimum 10 ft from property line; not within 660 ft of visible freeway travel lanes (41/180/168)1 per 600 ft of street frontageFreestanding pole sign on-siteUnlockTable 15-2608 (RMX: Pole permitted); Sec. 15-2610(B)(1)-(8); height table Sec. 15-2610(B)(5)
Projecting SignUp to 10 ft above roof50 sq ft (MX and CMS districts)1 per tenant space per frontageUnder canopies/awnings or projecting from building facadesUnlockTable 15-2608 (RMX: Projecting permitted); Sec. 15-2610(D)(1)-(6)
Roof SignBuildings <5 stories: 10 ft; ≥5 stories: 20 ftBuildings <5 stories: 300 sq ft; ≥5 stories: 500 sq ft1 per buildingOn building roofs per standardsUnlockTable 15-2608 (RMX: Roof permitted); Sec. 15-2610(G)(1)-(6); Sec. 15-2612(A)(7)
Wall SignIf building includes residential uses: ≤ 20 ft or wall height, whichever is lower; otherwise: ≤ wall height10% of wall area1 per building frontage or tenant space; +1 building ID sign per frontage for buildings with ≥4 storiesFlat against building wallUnlockTable 15-2608 (RMX: Wall permitted); Sec. 15-2610(E)(1)-(7)
Window Sign1 per windowGround floor window areaUnlockTable 15-2608 (RMX: Window permitted); Sec. 15-2610(F)(1)-(3); Sec. 15-2604(I)

Commercial - Regional (CR); Commercial - General (CG); Commercial - Highway and Auto (CH); Commercial - Recreation (CRC); Regional Business Park (RBP)

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Awning and Canopy SignUp to 10 sq ft or 25% of awning area, whichever is lessOn ground floor awnings/canopiesUnlockTable 15-2608 (CR/CG/CH/CRC/RBP: Awning permitted); Sec. 15-2610(A)(1)-(4)
Monument Sign8 ft60 sq ft per sign (RMX, CR, CG, CH, RBP districts)Minimum 5 ft from property line; not within 660 ft of visible freeway travel lanes (Freeway 41)1 per 600 ft of street frontageFreestanding monument near frontageUnlockTable 15-2608 (CR/CG/CH/CRC/RBP: Monument permitted); Sec. 15-2610(C)(1)-(6)
Pole Sign (Height by GFA and Street Class)See additional requirements matrix≤ 80 sq ft per sign (unless >20 ft height; then area at Review Authority’s discretion)Minimum 10 ft from property line; not within 660 ft of visible freeway travel lanes (41/180/168)1 per 600 ft of street frontageFreestanding pole sign on-siteUnlockTable 15-2608 (CR/CG/CH/CRC/RBP: Pole permitted); Sec. 15-2610(B)(1)-(8); height table Sec. 15-2610(B)(5)
Projecting SignUp to 12 ft above finished grade12 sq ft (All other districts outside DT, MX, CMS)1 per tenant space per frontageUnder canopies/awnings or projecting from building facadesUnlockTable 15-2608 (CR/CG/CH/CRC/RBP: Projecting permitted); Sec. 15-2610(D)(1)-(6)
Wall SignIf building includes residential uses: ≤ 20 ft or wall height, whichever is lower; otherwise: ≤ wall height10% of wall area1 per building frontage or tenant space; +1 building ID sign per frontage for buildings with ≥4 storiesFlat against building wallUnlockTable 15-2608 (CR/CG/CH/CRC/RBP: Wall permitted); Sec. 15-2610(E)(1)-(7)
Window Sign1 per windowGround floor window areaUnlockTable 15-2608 (CR/CG/CH/CRC/RBP: Window permitted); Sec. 15-2610(F)(1)-(3); Sec. 15-2604(I)

General Regulations For All Zones

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Sidewalk SignNo less than 18 inches; no more than 36 inchesNo less than 18 inches; no more than 24 inches≥18 inches from curb; 5 ft pedestrian travel path maintained1 per businessOn sidewalks away from primary pedestrian paths; not less than 18 inches from curb; not in front of another commercial establishment; not more than 50 ft from the establishment advertisedUnlockSec. 15-2611(A)(1)-(3)
Banners, Streamers, Moving Signs, and Inflatables (Non-Residential Districts)Banner pole height ≤ 20 ft; all other signs not above roofline; air-inflated signs ≤ 20 ft in heightTotal sign area ≤ 60 sq ft1 type per Major Street frontageOn establishments within Non-Residential Districts, subject to Temporary Use PermitUnlockSec. 15-2611(B)(1)-(6)
Temporary Subdivision Sign (On-site)16 ftTotal site: 320 sq ft + 20 sq ft for every 20 acres over 60 acres; Per sign: 80 sq ft (≤20 acres) or 160 sq ft (>20 acres)4 per siteOn-site for property subdivided for sale or leaseUnlockSec. 15-2611(C)(1)(a)-(e)
Temporary Subdivision Sign (Off-site, Directional)12 ft32 sq ft per signMinimum 5 ft from property line4 per subdivisionOn private property within 1 mile of subdivision boundary; with owner’s permissionUnlockSec. 15-2611(C)(2)(a)-(f)
Subdivision FlagsFlagpole ≤ 20 ft24 sq ft per flag; no single dimension > 8 ftPer spacing rulesResidential subdivisions with lots for saleUnlockSec. 15-2611(C)(3)(a)-(g)
Real Estate Sign (On-site, Non-Residential Districts)Wall signs: ≤ 15 ft above grade; Freestanding signs: ≤ 8 ftAggregate area ≤ 32 sq ft1 per street frontage per lotOn premises advertising sale, rental, or leaseUnlockSec. 15-2611(D)(1)(a)-(e)
Directional Signs for Open Houses (Off-site)≤ 3 ft≤ 6 sq ft per signUp to 3 per eventOn public or private landUnlockSec. 15-2611(D)(2)(a)-(c)
Signs Associated with Projects Under Construction≤ 10 ft≤ 80 sq ft per sign1 per street frontage (+1 additional if >500 linear ft frontage)On project sites under constructionUnlockSec. 15-2611(E)(1)-(3)

PermitPal covers all 15 zoning districts in Fresno — full sign requirements for every zone, plus illumination rules, size formulas, and permit requirements for every sign type — with a free account.

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Prohibited Signs in Fresno

  • Animated, flashing, blinking, reflecting, revolving, or similar signs; signs with visibly moving or rotating parts; and rolling or running letters or messages are prohibited unless expressly allowed elsewhere in the article
  • Billboards and other off‑premises outdoor advertising signs conveying a commercial message are prohibited, except for relocation of existing legal billboards pursuant to Business and Professions Code Section 5412 (replacement billboards may be on City‑owned property at the City Manager’s discretion and must comply with applicable regulations)
  • Signs shall not be located or installed on any door, window, or fire escape in a manner that prevents free ingress or egress
  • No sign shall be attached to any standpipe or fire escape, except those required by other codes
  • Snipe signs (off‑site signs attached to trees, poles, stakes, fences, trailers, temporary construction barriers, or other supporting structures) are prohibited
  • Signs are prohibited in the public right‑of‑way on median strips or islands, sidewalks, trees, retaining walls, bridges, benches, traffic signals, public fences, poles or utility equipment, street lighting, utility poles, traffic signs or posts, supporting structures, anchor wires, or guy wires, except subdivision monument signs may be permitted at the discretion of the City Engineer
  • Signs that produce noise or sounds audible at the property line (excluding voice units at menu boards), or that emit visible smoke, vapor, particles, or odors, are prohibited
  • Signs may not be placed or located so as to constitute a safety hazard or impede the public use of the public right‑of‑way, including blocking or impeding normal pedestrian use of sidewalks
  • No sign may be erected or maintained at or near any street intersection that obstructs the free and clear vision of drivers and pedestrians; no sign may be installed within the visibility triangle per Section 15-2018
  • No sign, permanent or temporary (including flags and flagpoles), may be erected within the visibility triangle per Section 15-2018
  • Colored lights shall not be used at a location or in a manner so as to be confused or construed as traffic control devices
  • External conduits, boxes, and other connections related to the function of a sign and associated lighting shall not be exposed
  • Non‑electronic changeable copy shall not be changed more than once every 24 hours

Exempt Signs in Fresno

  • Address signs and name plates: one address sign and one name plate per residence or establishment (per Article 62 standards); exempt from permit and do not count toward total sign area
  • Barber poles less than 18 inches in height; exempt from permit and do not count toward total sign area
  • Signs placed by the City on City property or public right‑of‑way (subject to CEQA, if applicable); exempt from permit and do not count toward total sign area
  • Equipment signs incorporated into permitted displays, machinery, or equipment identifying or advertising only the product or service dispensed (e.g., ATMs, gasoline pumps); exempt from permit and do not count toward total sign area
  • Holiday decorations; exempt from permit and do not count toward total sign area
  • Interior graphics or signage entirely within a building and not visible from the exterior, or located inside and at least three feet from the window; exempt from permit and do not count toward total sign area
  • Official and legal notices by courts, public bodies, officers, utilities, or other government/transportation agencies, including traffic direction, city entrance, directional signs to schools/hospitals/historic sites/public services, public hearing/meeting notices, seismic warning signs, or other signs required or authorized by law; exempt from permit and do not count toward total sign area
  • Public carrier graphics mounted on carrier vehicles (e.g., buses, taxicabs, limousines) that legally pass through the city; exempt from permit and do not count toward total sign area
  • Operational window signs limited to hours of operation, address, occupancy, and emergency information (not above the second story; maximum 3 square feet); exempt from permit and do not count toward total sign area
  • Sidewalk signs meeting Section 15-2611(A) standards (one per business; size, location, and design limits): permit is not required
  • On‑site real estate signs meeting Section 15-2611(D)(1) standards (quantity, size, height, non‑illumination, and removal timing): permit is not required
  • Directional signs for open houses meeting Section 15-2611(D)(2) standards (quantity, size, timing, and visibility triangle): permit is not required
  • Signs associated with projects under construction meeting Section 15-2611(E) standards (quantity, size, height, and removal before occupancy): permit is not required
  • Yard signs meeting Section 15-2611(G) standards (size, height/width, timing, location, traffic safety, and maintenance): permit is not required

Sign Plan & Submission Notes for Fresno

  • A Master Sign Program (MSP) is required per Section 15-2603(D) and Section 15-2612
  • MSP required for Multi‑Unit Residential developments of 50 or more units (Section 15-2612(A)(1))
  • MSP required for all new non‑residential or mixed‑use projects with five or more separate non‑residential tenants (Section 15-2612(A)(2))
  • MSP required for proposals with 10 or more signs on the same building or site with two or more separate tenants (Section 15-2612(A)(3))
  • MSP required for any project using the Planned Development provisions of the Code (Section 15-2612(A)(4))
  • MSP required for proposals to erect a pole sign (Section 15-2612(A)(5))
  • MSP required for signs with electronic copy (electronic signs) (Sections 15-2612(A)(6) and 15-2614)
  • MSP required for proposals to erect a roof sign (Section 15-2612(A)(7))
  • MSP required for projects seeking flexibility for high‑quality alternative sign designs that do not meet otherwise applicable standards (Section 15-2612(A)(8))
  • Exceptions: Projects within Downtown Districts for the sign types in items 1, 2, 3, 6, and 7 above do not require an MSP (Section 15-2612(A)(9))
  • Electronic copy requires MSP approval; however, one electronic fuel price sign on a site does not require an MSP (Sections 15-2609(E)(5) and 15-2614(C))
  • Approval of an MSP does not waive permit requirements for individual signs (Section 15-2612(F)(2))

Source: municode municipal code