Sign Regulations in Eatontown Borough, New Jersey
Eatontown Borough, New Jersey has specific sign regulations covering 33 sign types across 8 zoning districts. Regulated sign types include Identification Wall Sign (Multiple Uses in Building), Identification Ground Sign, Identification Wall Sign (Single Facade or Multiple Public Entrances, All Buildings). Height restrictions apply. Permits are required for most commercial signs. Use PermitPal to get instant access to the complete regulations.
Data last verified: April 28, 2025
Sign Regulation Overview for Eatontown Borough, New Jersey
Sample Sign Requirements in Eatontown Borough
| Sign Type | Max Height | Max Area | Setback |
|---|---|---|---|
| Temporary Real Estate Ground Sign (Residential) | — | 4 sq ft (per side) | At least 5 ft inside property line |
| Temporary Real Estate Ground Sign (Nonresidential) | — | 12 sq ft (per side) | At least 5 ft inside property line |
| Parking Lot Marker/Entrance/Exit/Directional Sign | — | 3 sq ft | — |
* Sample data shown. Actual requirements may vary by zone. Use PermitPal for complete, location-specific regulations.
PermitPal Coverage for Eatontown BoroughFull Coverage
Sign Types Covered
33
- Identification Wall Sign (Multiple Uses in Building)
- Identification Ground Sign
- Identification Wall Sign (Single Facade or Multiple Public Entrances, All Buildings)
- Temporary Real Estate Ground Sign (Residential)
- +2 more types
Zoning Districts
8
Different zoning districts with specific sign regulations
Data Includes
- Permit requirements
- Height restrictions
- Illumination rules
Official Resources for Eatontown Borough
Municipal Code2 permit application links available
Other Cities in New Jersey
Frequently Asked Questions
Sign height limits in Eatontown Borough vary by zone and sign type. Wall signs typically range from 25-40 feet, while monument signs are usually limited to 6-10 feet. Use PermitPal to get exact requirements for your property.
To get a sign permit in Eatontown Borough, submit an application to the local building or planning department with sign dimensions, location, and design specifications. Our data confirms permits are required for most commercial signs. Processing typically takes 1-4 weeks. PermitPal helps you identify specific requirements and prepare complete applications.
In Eatontown Borough, regulated sign types include Identification Wall Sign (Multiple Uses in Building), Identification Ground Sign, Identification Wall Sign (Single Facade or Multiple Public Entrances, All Buildings), Temporary Real Estate Ground Sign (Residential), and 2 more types. Most commercial signs require permits. Temporary signs and certain small signs may be exempt. Use PermitPal for specific exemptions.
Sign setback requirements in Eatontown Borough vary by zone and sign type, typically ranging from 5-15 feet from property lines. Use PermitPal for specific setback requirements at your location.
Digital and LED signs in Eatontown Borough are regulated with specific requirements for brightness, animation, and message duration. Eatontown Borough has documented illumination rules in our database. Use PermitPal to see the exact requirements for electronic message centers.
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Eatontown Borough, New Jersey Sign Rules at a Glance
Eatontown Borough, New Jersey regulates 33 sign types across 8 zoning districts. Identification Ground Sign (General)s in the B-2 District, B-2MH District, B-3 District, B-4 District, M-B District, M-BR District, MB/R Business/Retail Overlay District zoning district are capped at 25 ft tall and 25 sq ft (per side) or 40 sq ft (with reader board max 50% sign face), with a 10 ft side, 25 ft front setback (Sec. §89-97D(1)(c)). Most commercial signs in Eatontown Borough require a permit.
Detailed Sign Ordinance Requirements for Eatontown Borough, New Jersey
Sign Rules by Zoning District in Eatontown Borough (8 zones)
| Zoning District | Sign Types Regulated | Max Height | Max Area | Permit Required |
|---|---|---|---|---|
| General Regulations For All Zones | 6 | 12 ft | 25 sq ft (per side) | — |
| Residential Districts | 4 | 12 ft | 25 sq ft (per side) | — |
| B-1 Business District | 6 | 25 ft | 25 sq ft (per side) | — |
| B-2 District, B-2MH District, B-3 District, B-4 District, M-B District, M-BR District, MB/R Business/Retail Overlay District | 9 | 30 ft | 150 sq ft (per side) | — |
| M-1 District, M-2 District, PBO-200 District | 4 | 12 ft | 25 sq ft (per side) | — |
| PBO-88 District | 3 | 25 ft | 25 sq ft (per side), or 40 sq ft (with reader board max 50% sign face) | — |
| BP-1 District, BP-2 District | 6 | 5 ft (6 ft if landscaped base) | 80 sq ft | — |
| Nonresidential Districts | 1 | 5 ft | 15 sq ft (3 ft x 5 ft) | — |
Zone-by-Zone Sign Requirements in Eatontown Borough(sample of 3 of 8 zones)
General Regulations For All Zones
| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Premium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account) | Ordinance Citation |
|---|---|---|---|---|---|---|---|---|---|
| Temporary Real Estate Ground Sign (Residential) | — | 4 sq ft (per side) | — | At least 5 ft inside property line | 1 per street frontage | On the lot/building being sold/leased; at least 5 ft inside property line | — | Unlock | §89-97A(1) |
| Temporary Real Estate Ground Sign (Nonresidential) | — | 12 sq ft (per side) | — | At least 5 ft inside property line | 1 per street frontage | On the lot/building being sold/leased; at least 5 ft inside property line | — | Unlock | §89-97A(1) |
| Parking Lot Marker/Entrance/Exit/Directional Sign | — | 3 sq ft | — | — | As approved | On premises to which they apply | — | Unlock | §89-97A(2) |
| Construction Temporary Directional Sign | — | 15 sq ft | — | — | As needed | As needed on construction site | — | Unlock | §89-97A(5) |
| Ecclesiastical Ground Sign (Places of Worship) | — | 10 sq ft | — | At least 5 ft from property line | 1 | At least 5 ft from property line, referring to on-premises services/events | — | Unlock | §89-97A(3) |
| Identification Ground Sign (Golf courses, cemeteries, hospitals, philanthropic/eleemosynary/nursing homes in Residential Zones) | 12 ft | 25 sq ft (per side) | — | — | 1 | In residential zones in which such use is permitted | — | Unlock | §89-97A(4) |
B-2 District, B-2MH District, B-3 District, B-4 District, M-B District, M-BR District, MB/R Business/Retail Overlay District
| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Premium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account) | Ordinance Citation |
|---|---|---|---|---|---|---|---|---|---|
| Identification Wall Sign (Single Facade or Public Entrance, All Buildings) | — | 10% of first floor facade area | — | — | 1 per public entrance facade; others as approved; multi-tenant rules apply | On facade with public entrance, or as approved by plan | — | Unlock | §89-97D(1)(a) |
| Identification Wall Sign (Multiple Uses in Building) | — | 10% of first floor facade area | — | — | No more than number of uses (with modifications) | On wall with entrance or as per approval | — | Unlock | §89-97D(1)(b) |
| Identification Wall Sign (Detached Satellite Building or Regional Enclosed Planned Shopping Center) | — | 10% of first floor facade area | — | — | Per sign program, typically 1 per use per qualifying facade | On wall with public entrance for use | — | Unlock | §89-97D(1)(b)[2],[f] |
| Identification Ground Sign (General) | 25 ft | 25 sq ft (per side) or 40 sq ft (with reader board max 50% sign face) | — | 10 ft side, 25 ft front | 1 per building (see below for variations) | On lot, with minimum setbacks | — | Unlock | §89-97D(1)(c) |
| Identification Ground Sign (B-4 Zone, Planned Shopping Center) | 12 ft | 25 sq ft (per side) | — | 25 ft all property lines | 1 | Minimum 25 ft from any property line | — | Unlock | §89-97D(1)(c)[1] |
| Identification Ground Sign (B-3 Zone, Planned Shopping Center) | 30 ft | 150 sq ft (per side) | — | 50 ft from any property line; 200 ft from residential zone | Max 3 per center; 1 per 500 ft of frontage | On lot with sufficient frontage | — | Unlock | §89-97D(1)(c)[2] |
| Monument Sign (B-2 and MB/R Only) | 5 ft (including base) | 80 sq ft (max, see formula) | — | Minimum 10 ft from property line | 1 | Front yard open space/area fronting public thoroughfare | — | Unlock | §89-97D(1)(c)[4] |
| Service Station Freestanding Price Sign (B-2, B-2MH, B-3, B-4, MB) | 15 ft | 12 sq ft (per side) | — | 10 ft from side/front property lines | 1 | On property, double-faced allowed | — | Unlock | §89-97D(1)(d) |
BP-1 District, BP-2 District
| Sign Type | Max Height | Max Area | Max Width | Setback | Signs Allowed | Location | Permit Required | Premium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account) | Ordinance Citation |
|---|---|---|---|---|---|---|---|---|---|
| Identification Wall Sign (Building Name/Logo or Major Tenant) | — | 10% of first floor facade area (or 5% each if two) | — | — | No more than 2 per building wall facing street/parking, 3 per building total | Building wall facing street or parking area | — | Unlock | §89-97H(1) |
| Identification Ground Sign | 4 ft (may be 6 ft if landscaped base); if on frontage along 4-lane divided highway: 12 ft | 50 sq ft | — | 10 ft side, 25 ft front; signs over 25 sq ft min 100 ft from other signs of such size on same side | 1 per building | At least 10 ft from side property and 25 ft from front property line | — | Unlock | §89-97H(2) |
| Directory of Occupants Wall Sign | — | 2 sq ft per occupant, max 8 sq ft | — | — | 1 per entrance | At doorway to multiple activities, on wall | — | Unlock | §89-97H(3) |
| Individual Exterior Entrance Identification Sign (by occupant) | — | 3 sq ft | — | — | 1 per business occupant with exterior entrance | Adjacent to exterior entrance of each business occupant | — | Unlock | §89-97H(4) |
| Directional Sign (Internal Roadway of Business Park) | 2.5 ft | 10 sq ft | — | — | As per plan | Internal roadways as per approved site plan | — | Unlock | §89-97H(5)(a)-(h) |
| Park Identification Sign (Business Park) | 5 ft (6 ft if landscaped base) | 80 sq ft | — | Not closer than 50 ft to residential zone | As per approved plan | Main entry points as per approved location; not closer than 50 ft to residential zone | — | Unlock | §89-97H(5)(b)-(h) |
PermitPal covers all 8 zoning districts in Eatontown Borough — full sign requirements for every zone, plus illumination rules, size formulas, and permit requirements for every sign type — with a free account.
See all 8 zones for Eatontown Borough — start freeProhibited Signs in Eatontown Borough
- No sign or advertising structure shall be erected or maintained except in conformance with the provisions of the ordinance.
- No sign or advertising structure exceeding eight square feet in area shall be erected or created until a permit has been secured as provided.
- No sign or advertising structure shall be erected, placed or maintained so that it impedes, interferes with or distracts from the operation of any traffic control device or general traffic safety.
- No sign or advertising structure shall be erected, maintained or lighted in a manner to interfere with traffic on any public right-of-way or the quiet enjoyment of adjacent property.
- No sign or advertising structure shall be erected or maintained in other than a safe condition or be maintained in a state of disrepair.
- No sign or advertising structure shall include any flashing, blinking or series light, or any rotating or moving parts.
- No sign shall be painted directly on the wall of any building without the use of an advertising structure.
- No sign shall be mounted, erected or maintained on a utility pole.
- No sign or advertising structure shall be erected or used upon the top or roof of any building, nor shall any sign on a building project higher than the roofline.
- No freestanding sign regulated under this chapter shall exceed a height of 30 feet measured from the ground to the top of the sign structure.
- Temporary signs, including those in windows, are not permitted except as specifically allowed in the ordinance.
- No sign or advertising structure shall be affixed to any roof, tree, fence, or utility pole, nor shall temporary signs be placed upon motor vehicles parked in a conspicuous location to serve as a sign.
- No sign shall use the words 'Stop,' 'Look,' 'Caution,' 'Danger,' or similar wording which may confuse or mislead the public.
- No sign or part of a sign shall obstruct a sight triangle.
- No sign shall be placed where it may obstruct, impair, obscure, interfere with, or be confused with any traffic control sign, signal, or device.
- No signs facing residential areas unless the Planning Board determines otherwise.
- No animated or moving signs or parts of signs shall be permitted.
- No sparkling, glittering, or fluorescent signs are permitted.
- Temporary signs on wheels or wheeled vehicles shall not be permitted nor shall any vehicle or trailer be used for the display of a temporary sign in circumvention of the ordinance.
- No advertising flags, pinwheels, or pennants shall be permitted, except pennants may be used for designated events.
- Temporary signs shall not be illuminated.
- Temporary signs may not have more than one sign face, except for double-faced back-to-back identical signs.
- No temporary sign may be larger than a permitted permanent sign or conflict with requirements for permanent signs.
- No sign or banner shall be mounted higher than the bearing wall or top of the parapet wall of a building facade.
- Devices such as flags, streamers, balloons, windmills, searchlights, or animated signs are prohibited, except for up to seven days from the opening of a new establishment.
- The display of handheld signs shall not obstruct vehicle or pedestrian traffic, or otherwise interfere with public safety.
- Handheld signs shall not include animation, moving parts or illumination.
- Handheld signs shall not be displayed on any state right-of-way without a state permit.
- Permanent window lettering, permanent neon signs, and temporary window signs collectively may not exceed 50% of the window area.
Exempt Signs in Eatontown Borough
- Any sign, symbol or device erected and maintained by or required to be erected and maintained by others by state and federal statute or regulations is exempt from the provisions of this chapter.
- Temporary signs announcing a special event sponsored by a government agency that have been approved by the Borough Council are exempt from temporary sign restrictions and requirements.
- Banners which are primarily decorative in nature and not designed to convey a sales message are permitted on light poles within off-street parking lots during the holiday seasons between November 15 and January 15, subject to specified size and mounting standards.
- Official signs are not computed in the 50% window area limitation for temporary window signs.
- Temporary real estate signs are exempt from sign permit requirements.
- Temporary directional signs on construction sites are exempt from sign permit requirements.
- Banners (not advertising) for holiday sales season are permitted on light poles in parking lots subject to size and display limitations.
- Existing buildings with prior site plan approval and conforming signs do not need to submit a revised site plan for replacement conforming signs.
Sign Plan & Submission Notes for Eatontown Borough
- A sign program (sign plan) is required as part of the submission for preliminary site plan approval for nonresidential uses to the Planning Board. The program must include identification wall and ground signs proposed for display.
- The sign program must include a visual representation of the lettering, illumination, color, area, height, placement, location, and type of signs proposed for display. If major tenant signs are proposed but unknown, the program should show general location, type, illumination, and dimensions.
- The Planning Board approves sign programs; subsequent signs must comply with the approved sign program.
- Sign plans are applicable for all preliminary site plan applications after the effective date of the chapter. Existing buildings with site plan approval before the date and with conforming signs may maintain or replace those signs without a revised site plan unless alterations are made.
- Planning Board may require or approve comprehensive sign programs for regional enclosed planned shopping centers and business parks, including plot plans and elevations of all proposed signs.
- Planning Board approval of the sign program may be required for signs on more than one facade of a building or additional signage, in several zoning districts (e.g., B-1, B-2, M-1, M-2, BP-1, BP-2, PBO-88, regional shopping centers) pursuant to site plan review.
- Alterations to existing signs must comply with prior approved site plan provisions regarding signage.
- The Planning Board may impose restrictions to achieve coordinated design and visual environment through the sign program.
- The location of certain signs (such as in the BP-1 and BP-2 Districts) must be approved by the Planning Board as part of the site plan and sign detail review process.
Source: ecode360 municipal code