Sign Regulations in Toms River, New Jersey

Toms River, New Jersey has specific sign regulations covering 117 sign types across 6 zoning districts. Regulated sign types include Awning Sign (General), Changeable Copy Sign (Manual/Non-electronic), Variable Message Sign (Electronic). Height restrictions apply. Use PermitPal to get instant access to the complete regulations.

Data last verified: October 13, 2025

Sign Regulation Overview for Toms River, New Jersey

Sample Sign Requirements in Toms River

Sign TypeMax HeightMax AreaSetback
Awning Sign (General)Sign area = total of lettering + logo/symbol (computed separately)
Changeable Copy Sign (Manual/Non-electronic)≤30% of total area of the host wall or ground sign (except marquee and variable message signs)
Variable Message Sign (Electronic)Subject to 30% cap for changeable copy portion unless otherwise allowed; see zone-specific allowances

* Sample data shown. Actual requirements may vary by zone. Use PermitPal for complete, location-specific regulations.

PermitPal Coverage for Toms RiverPartial Coverage

Sign Types Covered

117

  • Awning Sign (General)
  • Changeable Copy Sign (Manual/Non-electronic)
  • Variable Message Sign (Electronic)
  • Fuel Pricing Changeable Copy (Electronic)
  • +2 more types

Zoning Districts

6

Different zoning districts with specific sign regulations

Data Includes

  • Height restrictions
  • Illumination rules

Official Resources for Toms River

City WebsiteMunicipal Code1 permit application link available

Frequently Asked Questions

Sign height limits in Toms River vary by zone and sign type. Wall signs typically range from 25-40 feet, while monument signs are usually limited to 6-10 feet. Use PermitPal to get exact requirements for your property.

To get a sign permit in Toms River, submit an application to the local building or planning department with sign dimensions, location, and design specifications. Processing typically takes 1-4 weeks. PermitPal helps you identify specific requirements and prepare complete applications.

In Toms River, regulated sign types include Awning Sign (General), Changeable Copy Sign (Manual/Non-electronic), Variable Message Sign (Electronic), Fuel Pricing Changeable Copy (Electronic), and 2 more types. Most commercial signs require permits. Temporary signs and certain small signs may be exempt. Use PermitPal for specific exemptions.

Sign setback requirements in Toms River vary by zone and sign type, typically ranging from 5-15 feet from property lines. Use PermitPal for specific setback requirements at your location.

Digital and LED signs in Toms River are regulated with specific requirements for brightness, animation, and message duration. Toms River has documented illumination rules in our database. Use PermitPal to see the exact requirements for electronic message centers.

AI-Powered Research

Ready to Research Toms River Sign Permits?

Stop spending hours searching through municipal codes. Get instant access to Toms River, New Jersey sign regulations with PermitPal's AI-powered platform.

No credit card required · Get results in seconds

Toms River, New Jersey Sign Rules at a Glance

Toms River, New Jersey regulates 117 sign types across 6 zoning districts. Ground Sign (Additional - Premises with >600 ft Frontage)s in the HB, RHB, LI, I, RC zoning district are capped at Per Table 1 tall and Per Table 1 for each sign, with a ≥15 ft from all property lines setback (Sec. §348-8.26L(3)(a)).

Detailed Sign Ordinance Requirements for Toms River, New Jersey

Sign Rules by Zoning District in Toms River (6 zones)

Zoning DistrictSign Types RegulatedMax HeightMax AreaPermit Required
General Regulations For All Zones27≤10 ft (unless otherwise specified elsewhere)Up to 100 sq ft (before any applicable bonuses), subject to 20% of facade area
Downtown Toms River Business Improvement District (VO, VB, DS, VS)13≤18 ft; shall not extend above roofline or above height of facade to which attached≤60 sq ft
Village Office District (VO) (Outside BID)5≤6 ft≤28 sq ft
HB, RHB, LI, I, RC32Up to 150% of basic height limit at that location≤400 sq ft
GB, GB-MF20Per §348-8.26DPer §348-8.26D
VB, DS, VS (Outside BID)20Per §348-8.26DPer §348-8.26D

Zone-by-Zone Sign Requirements in Toms River(sample of 3 of 6 zones)

General Regulations For All Zones

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Directional Sign - Access from Public Street≤2.5 ft (30 inches)≤4 sq ftLimited to the number of public driveway/walkway intersectionsAt driveway or pedestrian walkway intersections with a public street/sidewalkUnlock§348-8.26D(1)(a)-(c)
Directional Sign - Internal to Site (Ground)≤6 ft≤16 sq ftShall not be located within 20 ft of tract perimeterInternal to site; intended for large retail, office park, R&D, institutional complexes (or as approved)Unlock§348-8.26D(2)(a)-(e)
Directory Sign - Ground≤6 ft≤16 sq ft (general); see zone-specific allowances for larger sizesWithin site/complex at location allowing motorists to leave traffic flow and safely read; or at main entrance to buildingUnlock§348-8.26E(1)-(5)
Wall Sign (General)Up to 100 sq ft (before any applicable bonuses), subject to 20% of facade area1 per building or ground-level store; 2 on corner lot if conditions metAbove first floor windows; below parapet/mansard/pent roof; beside main entranceUnlock§348-8.26F(1)-(7); §348-8.26A(8)-(9)
Ground Sign (2 lanes) (0-25 mph) (No Residential Abutting)≤10 ft (unless otherwise specified elsewhere)15 sq ftFront yard onlyUnlock§348-8.26G(1) Table 1; §348-8.26G(3)-(9)
Ground Sign (2 lanes) (0-25 mph) (Residential Abutting)≤10 ft10 sq ftFront yard onlyUnlock§348-8.26G(1) Table 1; §348-8.26G(3)-(9)
Ground Sign (2 lanes) (26-45 mph) (No Residential Abutting)≤10 ft35 sq ftFront yard onlyUnlock§348-8.26G(1) Table 1
Off-Premises Sign (General)Per applicable ground sign limitsSame as applicable ground sign limits unless otherwise modifiedPer ground sign locational limitsWhere off-premises signs are permittedUnlock§348-8.26I

HB, RHB, LI, I, RC

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Ground Sign (General - HB/RHB/LI/I/RC) (2 lanes) (0-25 mph) (No Residential Abutting)≤10 ft15 sq ft≥15 ft from all property linesFront yard onlyUnlock§348-8.26G(1) Table 1; §348-8.26L(4); §348-8.26G(3)-(9)
Ground Sign (General - HB/RHB/LI/I/RC) (2 lanes) (0-25 mph) (Residential Abutting)≤10 ft10 sq ft≥15 ft from all property linesFront yard onlyUnlock§348-8.26G(1) Table 1; §348-8.26L(4)
Ground Sign (General - HB/RHB/LI/I/RC) (2 lanes) (26-45 mph) (No Residential Abutting)≤10 ft35 sq ft≥15 ft from all property linesFront yard onlyUnlock§348-8.26G(1); §348-8.26L(4)
Ground Sign (Additional - Premises with >600 ft Frontage)Per Table 1Per Table 1 for each sign≥15 ft from all property linesAdditional signs per frontage lengthOn premises with >600 ft of street frontageUnlock§348-8.26L(3)(a)
Ground Sign (Shopping Center >15 acres)Up to 150% of basic height limit at that locationUp to 150% of basic area limit at that location≥15 ft from all property lines1 per frontageOne per frontageUnlock§348-8.26L(3)(b)
Off-Premises Sign (Noncommercial, in lieu of Ground Sign)Per applicable ground sign limitsPer applicable ground sign limits≥15 ft from all property lines (as for ground sign)1 (in lieu of ground sign)In lieu of a ground signUnlock§348-8.26L(3)(h)
Ground Sign (New Car/Truck Franchised Dealership) (Additional)Per Table 1Per Table 1≥15 ft from all property lines1 additional signOn site with ≥400 ft of contiguous street frontageUnlock§348-8.26L(5)
A-Frame Sign (Shopping Center Tenant)≤5 ft≤6 sq ft per sideNot within public ROW1 per tenantOn sidewalk in front of the store to which it relatesUnlock§348-8.26L(8)(a)-(f)

GB, GB-MF

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Wall Sign (GB/GB-MF)≤100 sq ftPer general wall sign rules (§348-8.26F(2))Per §348-8.26F(3)Unlock§348-8.26F(1)-(7)
Ground Sign (GB/GB-MF) (2 lanes) (0-25 mph) (No Residential Abutting)≤10 ft15 sq ftFront yard onlyUnlock§348-8.26G(1) Table 1; §348-8.26G(3)-(9)
Ground Sign (GB/GB-MF) (2 lanes) (0-25 mph) (Residential Abutting)≤10 ft10 sq ftFront yard onlyUnlock§348-8.26G(1) Table 1; §348-8.26G(3)-(9)
Ground Sign (GB/GB-MF) (2 lanes) (26-45 mph) (No Residential Abutting)≤10 ft35 sq ftFront yard onlyUnlock§348-8.26G(1) Table 1
Ground Sign (GB/GB-MF) (2 lanes) (26-45 mph) (Residential Abutting)≤10 ft20 sq ftFront yard onlyUnlock§348-8.26G(1) Table 1
Ground Sign (GB/GB-MF) (2 lanes) (46+ mph) (No Residential Abutting)≤10 ft75 sq ftFront yard onlyUnlock§348-8.26G(1) Table 1
Ground Sign (GB/GB-MF) (2 lanes) (46+ mph) (Residential Abutting)≤10 ft50 sq ftFront yard onlyUnlock§348-8.26G(1) Table 1
Ground Sign (GB/GB-MF) (4 lanes) (0-25 mph) (No Residential Abutting)≤10 ft20 sq ftFront yard onlyUnlock§348-8.26G(1) Table 1

PermitPal covers all 6 zoning districts in Toms River — full sign requirements for every zone, plus illumination rules, size formulas, and permit requirements for every sign type — with a free account.

See all 6 zones for Toms River — start free

Prohibited Signs in Toms River

  • No sign may be located in the public right-of-way
  • Signs that offend public morals or decency are prohibited
  • Signs that imitate or resemble an official traffic sign are prohibited
  • Signs that by size, location, movement, content, coloring or illumination may be confused with or hide a traffic control device are prohibited
  • Off-premises advertising is prohibited except as specifically allowed (Subsection C(7) Motorist information signs; Subsection C(9) Off-site subdivision signs; and § 348-9.23 Billboards)
  • Streamers, propellers, pennants or other wind-activated devices are prohibited
  • Animated signs are prohibited
  • Snipe signs, sandwich signs, and portable signs are prohibited (except where expressly permitted elsewhere in this section)
  • Signs that obstruct motorists' view on ingress or egress are prohibited
  • Signs that are unsafe in construction per applicable structural and electrical codes are prohibited
  • Signs illuminated in a manner that produces glare sufficient to be a safety hazard are prohibited
  • Signs that violate the purpose, intent, or specific regulations of this section are prohibited
  • Air-supported or inflated signs are prohibited

Exempt Signs in Toms River

  • All signs not located or designed to be seen from the right-of-way of a street or highway or any vehicular circulation area are exempt
  • Exempt signs must contain seven or fewer items of information, meet the specified requirements and the setback requirements referenced in § 348-8.26A(3)(c); exempt signs visible from the right-of-way must not exceed the sign area limitations for the part of the Township where located
  • Construction signs: one nonilluminated sign per site, up to 40 sq ft and 8 ft high, identifying project participants, on the property under construction
  • Directional signs: up to 4 sq ft with lettering no taller than 6 inches; may be lighted (moving directional lights allowed where required for safety); must be at least 10 ft from the street right-of-way and not exceed 30 inches in height within 25 ft of any access drive
  • Government flags and historic markers: flags of the U.S., State of NJ, Toms River, other governments, or religious/social/civic/fraternal organizations; memorial/historic tablets or similar information cut into masonry or of bronze/like material up to 6 sq ft
  • Nameplates: one per frontage, up to 2 sq ft, illuminated by no more than a total of 25 watts
  • Political signs: exempt from 30 days before an election to 5 days after; subject to § 427-3D(5)-(7) and § 427-5
  • Real estate signs: one nonilluminated per frontage; maximum 12 sq ft and 4 ft high in residential areas; maximum 32 sq ft and 8 ft high in other zones; in residential areas must be removed no later than 7 days after closing
  • Outdoor holiday decorations are exempt provided they do not advertise a product or establishment
  • Special events signs: exempt if the event is approved by the Zoning Officer; may be erected no more than 30 days prior to the event and must be removed within 7 days after the event
  • Subdivision sign: one nonilluminated sign advertising premises under development, up to 40 sq ft and 8 ft high
  • Temporary window signs: any window sign meeting the definition of a temporary sign is exempt
  • Traffic or other municipal signs: any sign erected by Toms River Township, Ocean County, the State of New Jersey, or required by law; and no-trespassing/no-hunting signs up to 2 sq ft
  • Vehicle signs: signs painted on or attached to motor vehicles, trailers, or other portable devices are exempt if they pertain to the function of the vehicle or the business of its owner; parking/storage limits—(a) residential sites may have one motor vehicle with gross weight ≤4 tons if owned by the occupant; (b) all other sites may park/store in side or rear yards per zoning, or in front yards only if parking spaces are approved for such uses by the Planning Board or Zoning Board

Sign Plan & Submission Notes for Toms River

  • No master sign plan requirement is stated in § 348-8.26 as provided
  • Downtown Toms River BID: signs require review and approval by the Design Committee of the Downtown Toms River Business Improvement District; variances or deviations from BID provisions are heard by the Planning Board, except when proposed in connection with a special reasons variance, which are heard by the Zoning Board of Adjustment
  • Murals in RC, RHB, HB, GB, and GB-MF zones require prior approval by TR Community Arts Project, Inc. (CAP) and the Toms River Planning Board and must have a civic theme
  • Murals in the Downtown BID require prior approval by the TR BID and the Toms River Planning Board and must have a historic or civic theme
  • Directional signs internal to a site may be permitted in circumstances as approved by the board of jurisdiction (discretionary approval)
  • In the Downtown BID, lettering style may be limited to specified fonts or others approved by a special review board for the village area appointed by Township Council
  • In the Downtown BID, temporary signs for sidewalk sales and promotions not otherwise covered require permits for special events
  • Signs using items such as 'Stop', 'Slow', 'Warning', or 'Danger' may be allowed if required by the approving authority as part of site plan review (BID window)
  • Awnings projecting into a public right-of-way require prior approval from the appropriate public entity (BID)
  • Front yard parking of vehicles bearing signage (for vehicle sign exemption) requires Planning Board or Zoning Board approval of such parking spaces

Source: ecode360 municipal code