Sign Regulations in Marshfield, Wisconsin

Marshfield, Wisconsin has specific sign regulations covering 20 sign types across 12 zoning districts. Regulated sign types include Post and Panel, Wall Sign, Awning/Canopy Sign. Height restrictions apply. Permits are required for most commercial signs. Use PermitPal to get instant access to the complete regulations.

Data last verified: April 1, 2025

Sign Regulation Overview for Marshfield, Wisconsin

Sample Sign Requirements in Marshfield

Sign TypeMax HeightMax AreaSetback
Awning/Canopy Sign50% of the awning or canopy area2 feet minimum from the edge of a curbed street
Changeable Copy SignLimited to the height requirements of the sign to which it is attached50% of the overall sign area, max 40 sq ftLimited to the setback requirements of the sign to which it is attached
Community Information Sign12 feet80 sq ftAs determined by the Board of Public Works

* Sample data shown. Actual requirements may vary by zone. Use PermitPal for complete, location-specific regulations.

PermitPal Coverage for MarshfieldFull Coverage

Sign Types Covered

20

  • Post and Panel
  • Wall Sign
  • Awning/Canopy Sign
  • Community Information Sign
  • +2 more types

Zoning Districts

12

Different zoning districts with specific sign regulations

Data Includes

  • Permit requirements
  • Height restrictions
  • Illumination rules

Official Resources for Marshfield

Municipal Code4 permit application links available

Frequently Asked Questions

Sign height limits in Marshfield vary by zone and sign type. Wall signs typically range from 25-40 feet, while monument signs are usually limited to 6-10 feet. Use PermitPal to get exact requirements for your property.

To get a sign permit in Marshfield, submit an application to the local building or planning department with sign dimensions, location, and design specifications. Our data confirms permits are required for most commercial signs. Processing typically takes 1-4 weeks. PermitPal helps you identify specific requirements and prepare complete applications.

In Marshfield, regulated sign types include Post and Panel, Wall Sign, Awning/Canopy Sign, Community Information Sign, and 2 more types. Most commercial signs require permits. Temporary signs and certain small signs may be exempt. Use PermitPal for specific exemptions.

Sign setback requirements in Marshfield vary by zone and sign type, typically ranging from 5-15 feet from property lines. Use PermitPal for specific setback requirements at your location.

Digital and LED signs in Marshfield are regulated with specific requirements for brightness, animation, and message duration. Marshfield has documented illumination rules in our database. Use PermitPal to see the exact requirements for electronic message centers.

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Marshfield, Wisconsin Sign Rules at a Glance

Marshfield, Wisconsin regulates 20 sign types across 12 zoning districts. Community Information Signs in the Mixed Use Districts (CMU, UMU, NMU, DMU) zoning district are capped at 12 feet tall and 80 sq ft, with a As determined by the Board of Public Works setback (Sec. § 24-03(4)). Most commercial signs in Marshfield require a permit.

Detailed Sign Ordinance Requirements for Marshfield, Wisconsin

Sign Rules by Zoning District in Marshfield (12 zones)

Zoning DistrictSign Types RegulatedMax HeightMax AreaPermit Required
Mixed Use Districts (CMU, UMU, NMU, DMU)1440 feet150 sq ft
Institutional Uses1112 feet100 sq ft
Industrial Districts (IP, LI, GI, RD)1540 feet300 sq ft, max 600 sq ft per structure
Residential Districts (SR-2, SR-3, SR-4, SR-6, TR-6, MR-12, MR-24, MH-8)48 feet50 sq ft
Multifamily Residential Uses (MR-12, MR-24, MH-8)78 feet50% of the awning or canopy area
Downtown Design Corridor1012 feet100 sq ft
Rural Holding Districts (RH-35)212 feet50 sq ft
Campus District & Planned Development (CD, PD)1Under 50 sq ft
Community Mixed Use District240 feet300 sq ft, max 600 sq ft per structure
General Industrial District125 feet300 sq ft, max 600 sq ft per structure
Neighborhood Mixed Use District312 feet50% of the overall sign area, max 24 sq ft
General Regulations For All Zones132 sq ft

Zone-by-Zone Sign Requirements in Marshfield(sample of 3 of 12 zones)

Mixed Use Districts (CMU, UMU, NMU, DMU)

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Community Information Sign12 feet80 sq ftAs determined by the Board of Public WorksOne per lotPrivate or public propertyUnlock§ 24-03(4)
Directional Sign, On-Premises5 feet8 sq ftMay not protrude into the vision triangleOne per vehicular entrance and exitEach vehicular entrance and exitUnlock§ 24-03(6)
Fuel SignLimited to the height requirements of the attached sign10 sq ft per type of fuel, max 40 sq ftLimited to the setback requirements of the attached signOne per freestanding signPart of a monument, post and panel, pylon, or highway signUnlock§ 24-03(8)
Highway Sign40 feet150 sq ft15 feet minimumOne per lotWithin 100 feet of U.S. Highway 10 right-of-wayUnlock§ 24-03(10)
Monument Sign12 feet100 sq ft5 feet minimumOne per lotFreestandingUnlock§ 24-03(13)
Multitenant SignLimited by the height of the sign to which they are attached100 sq ft plus 10 additional sq ft per tenant up to 150 sq ft5 feet minimumOne per lotFreestandingUnlock§ 24-03(14)
Post and Panel12 feet40 sq ft5 feet minimumOne per lotFreestandingUnlock§ 24-03(17)
Projecting SignMay not extend above top of the roof or parapet line32 sq ftMay not project more than 6 feet from the wallOne per buildingOn-buildingUnlock§ 24-03(18)

Institutional Uses

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Changeable Copy SignLimited to the height requirements of the sign to which it is attached50% of the overall sign area, max 40 sq ftLimited to the setback requirements of the sign to which it is attachedOne per lotUnlock§ 24-03(3)
Community Information Sign12 feet80 sq ftAs determined by the Board of Public WorksOne per lotPrivate or public propertyUnlock§ 24-03(4)
Directional Sign, On-Premises5 feet8 sq ftMay not protrude into the vision triangleOne per vehicular entrance and exitEach vehicular entrance and exitUnlock§ 24-03(6)
Electronic Message Center (EMC)Limited to the height requirements of the sign to which it is attached50% of the overall sign area, max 24 sq ftLimited to the setback requirements of the sign to which it is attachedOne per propertyUnlock§ 24-03(7)
Monument Sign12 feet100 sq ft5 feet minimumOne per lotFreestandingUnlock§ 24-03(13)
Multitenant SignLimited by the height of the sign to which they are attached100 sq ft plus 10 additional sq ft per tenant up to 150 sq ft5 feet minimumOne per lotFreestandingUnlock§ 24-03(14)
Post and Panel12 feet40 sq ft5 feet minimumOne per lotFreestandingUnlock§ 24-03(17)
Projecting SignMay not extend above top of the roof or parapet line32 sq ftMay not project more than 6 feet from the wallOne per buildingOn-buildingUnlock§ 24-03(18)

Industrial Districts (IP, LI, GI, RD)

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Billboard Sign25 feet300 sq ft, max 600 sq ft per structure15 feet minimum from any public right-of-wayUp to two billboard faces per structureFreestandingUnlock§ 24-03(2)
Community Information Sign12 feet80 sq ftAs determined by the Board of Public WorksOne per lotPrivate or public propertyUnlock§ 24-03(4)
Directional Sign, On-Premises6 feet12 sq ftMay not protrude into the vision triangleOne per vehicular entrance and exitEach vehicular entrance and exitUnlock§ 24-03(6)
Fuel SignLimited to the height requirements of the attached sign10 sq ft per type of fuel, max 40 sq ftLimited to the setback requirements of the attached signOne per freestanding signPart of a monument, post and panel, pylon, or highway signUnlock§ 24-03(8)
Highway Sign40 feet150 sq ft15 feet minimumOne per lotWithin 100 feet of U.S. Highway 10 right-of-wayUnlock§ 24-03(10)
Monument Sign12 feet100 sq ft5 feet minimumOne per lotFreestandingUnlock§ 24-03(13)
Multitenant SignLimited by the height of the sign to which they are attached100 sq ft plus 10 additional sq ft per tenant up to 150 sq ft5 feet minimumOne per lotFreestandingUnlock§ 24-03(14)
Post and Panel12 feet40 sq ft5 feet minimumOne per lotFreestandingUnlock§ 24-03(17)

PermitPal covers all 12 zoning districts in Marshfield — full sign requirements for every zone, plus illumination rules, size formulas, and permit requirements for every sign type — with a free account.

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Prohibited Signs in Marshfield

  • No fluttering, undulating, swinging, rotating, or otherwise moving signs.
  • No roof signs shall be permitted.
  • Extending signs above the parapet, building roof line or canopy/awning.
  • No flashing or animated signs shall be permitted.
  • No inflatable device shall be permitted.
  • No beacons or search beacons shall be permitted.
  • No abandoned signs shall be permitted.
  • Advertising mobile signs attached to vehicles or trailers parked for more than 48 consecutive hours.
  • Signs in the public right-of-way that are not otherwise permitted.
  • Non-compliance with the terms, conditions or provisions of this sign code.
  • Signs may not be painted directly on to any building surface.
  • No sign shall prevent free ingress to or egress from any door, window, or fire escape.
  • No sign shall impede vehicular or pedestrian safety, or impede access or visibility.
  • No commercial sign shall be attached to or painted on any natural feature, public utility pole, public light pole or traffic regulatory structure.
  • Signs posing traffic or pedestrian hazards.

Exempt Signs in Marshfield

  • Address numerals and other information to identify a location.
  • Bulletin boards listing meetings, services, activities, or events for public, philanthropic, or religious institutions.
  • Commemorative signs denoting the name of a structure or its date of erection.
  • Flags and insignia of corporations and businesses.
  • Garage sale signs on the day(s) of the sale.
  • Government information signs.
  • Identification signs indicating the name and/or address of the property owner, tenant and/or manager.
  • Informational signs providing special information such as hours of operation.
  • Interior oriented signs primarily oriented to persons within the premises.
  • Open signs advertising a premises as open for business.
  • Pennant signs for special events, decoration, or seasonal changes.
  • Philosophical signs not exceeding 6 square feet in area and 4 feet in height.
  • Public property and right-of-way signs.
  • Site information signs providing instructions and/or direction to facilities.
  • Small directional signs less than 3 square feet in area and less than 3 feet in height.
  • Temporary signs 32 square feet or less.
  • Window signs attached to the inside face of an exterior window.

Sign Plan & Submission Notes for Marshfield

  • A master sign plan is required when two or more signs do not meet individual sign standards.
  • A master sign plan is required for Campus District or nonresidential Group or Large Development.
  • A master sign plan is required for signs in a Campus District or Group or Large Development that exceed 50 square feet in area.
  • A master sign plan is required for amendments to existing plans that do not comply with current standards.
  • The Zoning Administrator may require a master sign plan due to project characteristics such as size and number of proposed signs, limited site visibility, or site location relative to major transportation routes.

Source: ecode360 municipal code