Sign Regulations in McFarland, Wisconsin

McFarland, Wisconsin has specific sign regulations covering 22 sign types across 5 zoning districts. Regulated sign types include Nameplate, Identification Sign (Multifamily/Development Entrance), Construction or Remodeling Sign. Height restrictions apply. Permits are required for most commercial signs. Use PermitPal to get instant access to the complete regulations.

Data last verified: May 8, 2025

Sign Regulation Overview for McFarland, Wisconsin

Sample Sign Requirements in McFarland

Sign TypeMax HeightMax AreaSetback
Nameplate1 sq ftAt least half of the required minimum setback specified in the district regulations
Identification Sign (Multifamily/Development Entrance)32 sq ft
Construction or Remodeling Sign32 sq ft

* Sample data shown. Actual requirements may vary by zone. Use PermitPal for complete, location-specific regulations.

PermitPal Coverage for McFarlandFull Coverage

Sign Types Covered

22

  • Nameplate
  • Identification Sign (Multifamily/Development Entrance)
  • Construction or Remodeling Sign
  • For Sale or For Rent Sign (Single Family/Residential Lot)
  • +2 more types

Zoning Districts

5

Different zoning districts with specific sign regulations

Data Includes

  • Permit requirements
  • Height restrictions
  • Illumination rules

Official Resources for McFarland

City WebsiteMunicipal Code1 permit application link available

Frequently Asked Questions

Sign height limits in McFarland vary by zone and sign type. Wall signs typically range from 25-40 feet, while monument signs are usually limited to 6-10 feet. Use PermitPal to get exact requirements for your property.

To get a sign permit in McFarland, submit an application to the local building or planning department with sign dimensions, location, and design specifications. Our data confirms permits are required for most commercial signs. Processing typically takes 1-4 weeks. PermitPal helps you identify specific requirements and prepare complete applications.

In McFarland, regulated sign types include Nameplate, Identification Sign (Multifamily/Development Entrance), Construction or Remodeling Sign, For Sale or For Rent Sign (Single Family/Residential Lot), and 2 more types. Most commercial signs require permits. Temporary signs and certain small signs may be exempt. Use PermitPal for specific exemptions.

Sign setback requirements in McFarland vary by zone and sign type, typically ranging from 5-15 feet from property lines. Use PermitPal for specific setback requirements at your location.

Digital and LED signs in McFarland are regulated with specific requirements for brightness, animation, and message duration. McFarland has documented illumination rules in our database. Use PermitPal to see the exact requirements for electronic message centers.

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McFarland, Wisconsin Sign Rules at a Glance

McFarland, Wisconsin regulates 22 sign types across 5 zoning districts. Sandwich Board Signs in the Business District, Commercial District, Industrial District, C-G zoning district are capped at 4 ft tall, 12 sq ft, and 3 ft wide, with a On private property only, in front of business setback (Sec. Sec. 8-499(b)). Most commercial signs in McFarland require a permit.

Detailed Sign Ordinance Requirements for McFarland, Wisconsin

Sign Rules by Zoning District in McFarland (5 zones)

Zoning DistrictSign Types RegulatedMax HeightMax AreaPermit Required
Residential District632 sq ft
Business District, Commercial District, Industrial District, C-G1225 ftUp to 100 sq ft
General Regulations For All Zones48 ft (freestanding)40 sq ft (freestanding), On-wall: 1/10 building face area
2 more zones in PermitPal — start free

Zone-by-Zone Sign Requirements in McFarland(sample of 3 of 5 zones)

Residential District

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Nameplate1 sq ftAt least half of the required minimum setback specified in the district regulations1 per single-family or two-family dwellingPer residence; near building entrance; set back per district requirementsUnlockSec. 8-494(a)(1)
Identification Sign (Multifamily/Development Entrance)32 sq ft1 per building/subdivisionNear main entrance to building or subdivisionUnlockSec. 8-494(a)(2)
Construction or Remodeling Sign32 sq ft1 per street (2 allowed on corner lots)UnlockSec. 8-494(a)(3)
For Sale or For Rent Sign (Single Family/Residential Lot)9 sq ft1 per lotYard adjoining an existing or dedicated street.UnlockSec. 8-494(b)(1)
For Sale or For Rent Sign (Multifamily/Condo By Individual Owner)12 sq ft (adjoining street); 3 sq ft (within 10 ft of unit front door)1 per adjoining street; 1 per unit at front doorYard adjoining street; or within 10 ft of front doorUnlockSec. 8-494(b)(2)
For Sale or For Rent Sign (More than 6 Units/Lots by Same Party)10 sq ft1 per streetOne sign facing each public street providing accessUnlockSec. 8-494(b)(3)

Business District, Commercial District, Industrial District, C-G

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Side Wall SignUp to 100 sq ftMust face a side yard complying with setbacks, or toward a side street.Not specified; by wall.Side wall facing side yard or side street.UnlockSec. 8-497(b)
Rear Wall Sign50% of front wall sign allowanceMay project up to 12 in into required rear yard.Not specified; by wall.Rear wall of building.UnlockSec. 8-497(c)
Ground Sign (Setback 1–9 ft)8 ft40 sq ft1 ft – 9 ft from ROWUp to 2 per building (with provision for area increase if only 1 is built)At minimum 1 ft to 9 ft from right-of-way.UnlockSec. 8-497(d)
Ground Sign (Setback 9–17 ft)16 ft70 sq ft9 ft – 17 ft from ROWUp to 2 per buildingAt 9–17 ft from right-of-wayUnlockSec. 8-497(d)
Ground Sign (Setback 17–25 ft)25 ft100 sq ft17 ft – 25 ft from ROWUp to 2 per buildingAt 17–25 ft from right-of-wayUnlockSec. 8-497(d)
For Sale or For Rent Sign (Commercial/Industrial)32 sq ftAt least half of setback in district1 per yard per streetEach yard adjoining a streetUnlockSec. 8-497(h)(1)
For Sale or For Rent Sign (Commercial/Industrial Plat)100 sq ftPer ground sign criteria1 per streetOne facing each street providing access to platUnlockSec. 8-497(h)(2)
Sandwich Board Sign4 ft12 sq ft3 ftOn private property only, in front of business1 per premise per street frontagePrivate property in front of the business (not public ROW)UnlockSec. 8-499(b)

General Regulations For All Zones

Sign TypeMax HeightMax AreaMax WidthSetbackSigns AllowedLocationPermit RequiredPremium Details(Illumination, Size Formula, Permit Requirements, Additional Requirements — available with a free PermitPal account)Ordinance Citation
Temporary Sign12 sq ft1 per frontageUnlockSec. 8-499(a)
Directory Sign (Houses of Worship, Schools, Nonprofit Institutions)8 ft (freestanding)40 sq ft (freestanding), On-wall: 1/10 building face area1 per lot (2 for corner lots) for freestanding1 per lot (2 if corner lot, one per street); wall sign is on front wall.UnlockSec. 8-496
Parking Area Signs (Entrance/Exit)2 sq ftAt least 1 ft behind lot line1 per entrance/exitAt each entrance or exit to parking area, min. 1 ft behind lot lineUnlockSec. 8-495(a)
Parking Area Signs (Conditions of Use)9 sq ft1 per parking areaPer parking areaUnlockSec. 8-495(b)

PermitPal covers all 5 zoning districts in McFarland — full sign requirements for every zone, plus illumination rules, size formulas, and permit requirements for every sign type — with a free account.

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Prohibited Signs in McFarland

  • No sign may be constructed, erected, remodeled, relocated, or expanded until a sign permit is obtained in accordance with the McFarland Building Code (Sec. 8-486(a)).
  • No sign shall block any required accessway or the outside of any window (Sec. 8-493(e)).
  • No sign shall be located on vacant property except a sign advertising the premises for sale or lease which meets the standards of Section 8-494(b) (Sec. 8-493(f)).
  • No sign shall be attached to a tree or utility pole whether on public or private property (Sec. 8-493(g)).
  • No sign shall be maintained at any location where by reason of its position, size, shape or color it may obstruct, impair, obscure, interfere with the view of, or be confused with any traffic control sign, signal or device, or where it may interfere with, mislead or confuse traffic (Sec. 8-493(i)).
  • No sign shall be permitted that advertises a business that is not being presently conducted. Obsolete signs shall be removed within 30 days of termination of business advertised (Sec. 8-493(j)).
  • No sign shall be permitted on any public street, sidewalk, alley or parkway or other public property, except that a sign advertising 'Garage Sale,' not to exceed nine square feet in area, may be placed in the parkway in front of the residence for a period not to exceed three days in length. If the residence does not front on a major thoroughfare, a second sign may be placed in the parkway of the closest thoroughfare for the day of the sale (Sec. 8-493(k)).
  • Billboards are prohibited (Sec. 8-493(l)).
  • No sign shall be suspended by chains or other devices that will allow the sign to swing due to wind action. Signs shall be anchored to prevent any lateral movement that could cause wear on supporting members or connections (Sec. 8-491(e)).
  • All signs must conform to the regulations and design standards of the Village Building Code. Wiring of all electrical signs must conform to the Electrical Code of the Village and the National Electrical Code (Sec. 8-493(h)).
  • No flashing signs, rotating or moving signs, animated signs, signs with moving lights, or creating the illusion of movement shall be permitted. An electronic message unit sign shall not be deemed to be a flashing sign if the message changes are limited to not more frequently than every 30 seconds (Sec. 8-493(c)).
  • No banner, pennant, streamer, string of lights or any other similar sign shall be permitted, except for special promotions allowed twice a year, not to exceed 30 days for each event by permit issued by the Building Inspector (Sec. 8-493(a)).

Exempt Signs in McFarland

  • Flags or emblems of a government or of a political, civic, philanthropic, educational or religious organization, displayed on private property. Political campaign signs must be removed within one week after election (Sec. 8-486(a)(1)).
  • Signs of a duly constituted governmental body, including traffic or similar regulatory devices, legal notices and warnings at railroad crossings (Sec. 8-486(a)(2)).
  • Memorial signs and tablets displayed on private property (Sec. 8-486(a)(3)).
  • Address numerals and other signs required to be maintained by law or governmental order, rule or regulation, provided that the content and size of the sign do not exceed the requirements of such law, order, rule or regulation (Sec. 8-486(a)(4)).
  • Small signs, not exceeding two square feet in area, displayed on private property for the convenience of the public, including signs to identify restrooms, freight entrances and the like (Sec. 8-486(a)(5)).
  • Signs permitted by Sections 8-494(a) and (b) and 8-497(h) are exempt from the permit requirement, but must comply with all of the other regulations of this Article (Sec. 8-486(b)(1)).

Sign Plan & Submission Notes for McFarland

  • Application for a sign permit shall include a site plan showing the buildings on the premises upon which the structure is to be erected and maintained together with location, size, and types of existing signs on the premises where the proposed sign is to be located (Sec. 8-487(a)(2)).
  • If required by the Building Inspector, calculations showing that the structure and design meets the requirements of this Article for wind speed must be submitted (Sec. 8-487(a)(3)).
  • Such other information as the Building Inspector may require to show full compliance with this and all other applicable laws of the Village (Sec. 8-487(a)(5)).
  • Any appeal of denial of a sign permit is taken to the Board of Zoning Appeals by written request (Sec. 8-487(d)).

Source: municode municipal code